A talk for those who are looking to make the jump into WordPress Full-time but not sure where to start. After unexpectedly losing my job at 38 I successfully navigated the treacherous waters of starting my own WordPress based agency. In this talk, I’ll share some of the hurdles I had to overcome in order to get to the most rewarding career I’ve ever had.
Category: General WordPress/Beginning User
3 Things All Web Professionals Need to Know About Privacy
Clients trust web professionals to guide them to a website that generates leads. An unfortunate side effect of lead generation is the collection of personal information. For example, a website that has a contact form that collects a name and an email address collects personal information. Laws require most websites that collect PI to have a Privacy Policy. Clients often look to web professionals to answer the questions “do I really need a Privacy Policy, and why?” The fact is that most web professionals should have some knowledge of why privacy is important, what websites need a Privacy Policy and should be the ones speaking to their clients about the topic. In this talk, I will answer all of the above questions and empower web professionals to be true advocates for privacy and protection for their clients.
Use WordPress to Build Your Brand and Share Your Voice
There is a growing need for content creators from diverse backgrounds to build their Brands and tell their stories. To share their experiences and to encourage the need for diversity and the ability to speak, write, teach and deliver transformative content.
WordPress can help define the need for inclusiveness for men and women and build a Brand following. The stories from the diverse backgrounds of men and women, culturally diverse backgrounds, gender neutral to gender specific.
Youth, teens and young adults, American, African, Central American and European. Every Brand and every voice is important. WordPress inspires creativity, innovation, digital voice amplification and collaboration opportunities with the world. WordPress provides a stable and scalable platform that can magnify a voice and bring unity and inclusion.
WordPress is a platform that allows and encourages the acceptance and tolerance of the human story and says “Share your voice with the world from Central America to Africa.”
Getting Started with Google Analytics
Being able to see where your visitors are coming from, what they are doing on your site, and which of your marketing efforts are actually generating visitors and revenue is critical to your site’s long-term success. This is where website analytics comes in. Google Analytics is the most popular website analytics platform and we will look at how to get started with it in this talk.
In this talk, we will discuss:
- How to see where your visitors are coming from
- What pages/posts your visitors most spend time on
- What actions your visitors do on your website
- What UTM codes are and how to use them
- How to see exactly which links in your marketing drive the most traffic and conversions
- And much more!
How To Maximize Your WordPress Blog Visibility Through Repurposing And Cross-Posting
The content you create on WordPress is typically long-form posts but the mistake most people make is posting it and leaving it sit on their site. To maximize visibility, they can use that content and repurpose it into a video, Twitter update, social media content, make it part of an ebook or an opt-in and so much more! I’m going to teach your audience how they can make the most out of their content to increase their visibility.
TechSEO: How to Make Your Site More Digestible For Google
You have the proper keywords, good content, and some decent backlinks, but you still are not ranking well in Google. Technical SEO is the foundation on which all other SEO activities are built on. If the technical foundation is weak, it limits the overall success of a site. In this presentation, we will go through some of the biggest technical SEO challenges and what we can do to fix or avoid them.
Using Theme Builder in Elementor – The Fastest Way to Launch
Elementor is one the the most popular Visual page builders for WordPress with over 4 million active downloads! And it’s popular for a reason. It’s intuitive drag and drop editor will have you designing your site just like a pro in no time flat.
And today, we’ll learn how to streamline our design process even MORE by using two features inside Elementor Pro called Theme builder and (the brand new) Global Theme Styling. This powerhouse combo will allow you to launch your new website lightning fast.
Understanding Website Health: The Big Picture
Folks like to talk about maintenance and tools and themes for their website but don’t often have a really great understanding of how all of these components work together. Building a great site is not a random collection of metrics and code you find online. It should be built from the bottom up with scalability and sustainability in mind. I will introduce a Website Health Pyramid that ties together all of the seemingly independent strings many follow. Website owners and website managers can gain an overview of how to approach their website health long term. This pyramid can be great for leveling up your own game as well as a useful foundation to explain development or maintenance concepts to clients.
Drag & Drop Into a Website Design Business – Without Any Coding Experience
Divi, a popular visual WordPress page and theme builder, is a website designer’s answer to building custom WordPress themes for clients without any coding experience. In this session you will learn how easy it is to use Divi to design a WordPress theme from scratch. You will see how quickly you can build a unique WordPress theme branded and tailored for your client’s specific needs. As an added bonus you’ll also learn how to use Divi to package themes for resale. You will finally be able to add WordPress theme builder to your website design business with zero coding experience needed.
It’s A Date: Event Calendar Plugin Showdown
There are many calendar and event plugins out there but which one to use? Let’s compare the top contenders with the pros and cons of each one and the questions to ask (your client or yourself) to help you narrow it down to the best choice.