WordPress is evolving at high speed, as well as the tools that help us work effectively on the web. High-impact, targeted messaging and effective images are just part of the story. With new page builders, plugins and business processes, it’s time to evaluate your current site (I sure did)!
Are you ready to start working on the SEO of your site? It can be confusing, incredibly expensive, and potentially a financial disaster, unless your foundational elements are in place. But, it doesn’t have to be scary! We will discuss the 5 things you need to have in place before you start investing in your site’s SEO, so you can move forward with confidence.
Do you struggle to hold your clients’ interest and keep them on task? Do you suffer from scope creep, money chasing and project fatigue (aka, the project that NEVER ENDS!)?
Clients need (and crave!) boundaries, deadlines and – dare I say – gentle harassment. Learn how to automate the process of content collection, nurture your clients throughout the entire web build process and protect your business from committing to another project that never ends!
You will learn:
- How to determine if a client is the right fit
- How to stand out from the competition when pitching a project
- How to keep your clients on track and transform them into your best brand ambassadors
We’ll show attendees how to optimize their content for better search engine performance in a step-by-step process. We’ll go through each step involved in optimizing a Page & a Post using the Yoast SEO plugin.
So you want to grow your business through an SEO campaign? Great! The first step you need to take is choosing the right keywords to focus on. In this talk, David will show you how to know how your customers are looking for you- so you can focus your SEO efforts in the right place. After all- what good is picking a keyword your customers aren’t looking for?
Clients trust web professionals to guide them to a website that generates leads. An unfortunate side effect of lead generation is the collection of personal information. For example, a website that has a contact form that collects a name and an email address collects personal information. Laws require most websites that collect PI to have a Privacy Policy. Clients often look to web professionals to answer the questions “do I really need a Privacy Policy, and why?” The fact is that most web professionals should have some knowledge of why privacy is important, what websites need a Privacy Policy and should be the ones speaking to their clients about the topic. In this talk, I will answer all of the above questions and empower web professionals to be true advocates for privacy and protection for their clients.
