Do you struggle to hold your clients’ interest and keep them on task? Do you suffer from scope creep, money chasing and project fatigue (aka, the project that NEVER ENDS!)?
Clients need (and crave!) boundaries, deadlines and – dare I say – gentle harassment. Learn how to automate the process of content collection, nurture your clients throughout the entire web build process and protect your business from committing to another project that never ends!
You will learn:
- How to determine if a client is the right fit
- How to stand out from the competition when pitching a project
- How to keep your clients on track and transform them into your best brand ambassadors
We’ll show attendees how to optimize their content for better search engine performance in a step-by-step process. We’ll go through each step involved in optimizing a Page & a Post using the Yoast SEO plugin.
So you want to grow your business through an SEO campaign? Great! The first step you need to take is choosing the right keywords to focus on. In this talk, David will show you how to know how your customers are looking for you- so you can focus your SEO efforts in the right place. After all- what good is picking a keyword your customers aren’t looking for?
Clients trust web professionals to guide them to a website that generates leads. An unfortunate side effect of lead generation is the collection of personal information. For example, a website that has a contact form that collects a name and an email address collects personal information. Laws require most websites that collect PI to have a Privacy Policy. Clients often look to web professionals to answer the questions “do I really need a Privacy Policy, and why?” The fact is that most web professionals should have some knowledge of why privacy is important, what websites need a Privacy Policy and should be the ones speaking to their clients about the topic. In this talk, I will answer all of the above questions and empower web professionals to be true advocates for privacy and protection for their clients.
Being able to see where your visitors are coming from, what they are doing on your site, and which of your marketing efforts are actually generating visitors and revenue is critical to your site’s long-term success. This is where website analytics comes in. Google Analytics is the most popular website analytics platform and we will look at how to get started with it in this talk.
In this talk, we will discuss:
- How to see where your visitors are coming from
- What pages/posts your visitors most spend time on
- What actions your visitors do on your website
- What UTM codes are and how to use them
- How to see exactly which links in your marketing drive the most traffic and conversions
- And much more!
The content you create on WordPress is typically long-form posts but the mistake most people make is posting it and leaving it sit on their site. To maximize visibility, they can use that content and repurpose it into a video, Twitter update, social media content, make it part of an ebook or an opt-in and so much more! I’m going to teach your audience how they can make the most out of their content to increase their visibility.
You have the proper keywords, good content, and some decent backlinks, but you still are not ranking well in Google. Technical SEO is the foundation on which all other SEO activities are built on. If the technical foundation is weak, it limits the overall success of a site. In this presentation, we will go through some of the biggest technical SEO challenges and what we can do to fix or avoid them.
