Clients trust web professionals to guide them to a website that generates leads. An unfortunate side effect of lead generation is the collection of personal information. For example, a website that has a contact form that collects a name and an email address collects personal information. Laws require most websites that collect PI to have a Privacy Policy. Clients often look to web professionals to answer the questions “do I really need a Privacy Policy, and why?” The fact is that most web professionals should have some knowledge of why privacy is important, what websites need a Privacy Policy and should be the ones speaking to their clients about the topic. In this talk, I will answer all of the above questions and empower web professionals to be true advocates for privacy and protection for their clients.
Category: General WordPress/Beginning User
Use WordPress to Build Your Brand and Share Your Voice
There is a growing need for content creators from diverse backgrounds to build their Brands and tell their stories. To share their experiences and to encourage the need for diversity and the ability to speak, write, teach and deliver transformative content.
WordPress can help define the need for inclusiveness for men and women and build a Brand following. The stories from the diverse backgrounds of men and women, culturally diverse backgrounds, gender neutral to gender specific.
Youth, teens and young adults, American, African, Central American and European. Every Brand and every voice is important. WordPress inspires creativity, innovation, digital voice amplification and collaboration opportunities with the world. WordPress provides a stable and scalable platform that can magnify a voice and bring unity and inclusion.
WordPress is a platform that allows and encourages the acceptance and tolerance of the human story and says “Share your voice with the world from Central America to Africa.”
Getting Started with Google Analytics
Being able to see where your visitors are coming from, what they are doing on your site, and which of your marketing efforts are actually generating visitors and revenue is critical to your site’s long-term success. This is where website analytics comes in. Google Analytics is the most popular website analytics platform and we will look at how to get started with it in this talk.
In this talk, we will discuss:
- How to see where your visitors are coming from
- What pages/posts your visitors most spend time on
- What actions your visitors do on your website
- What UTM codes are and how to use them
- How to see exactly which links in your marketing drive the most traffic and conversions
- And much more!