As an owner of WordPress agency, I have met many other WordPress people who really struggled with knowing their numbers. Coming into this business from a finance and marketing background, I had many tech struggles that the community helped me with and I, in turn, started helping them understand their money/cash flow. I will share the same easy to use method I taught them that will
- Help attendees get a grasp of their spending
- Be proactive in finding problems and opportunity
- Reduce stress by understanding their cash flow
- Be actionable through a template they can go home and start implementing immediately
It’s a passion project of mine to pass on my dad’s legacy by helping my community realize they can understand their money; the problem is not with them it’s that it was never clearly explained to them.
You’ve created an amazing site for your client, which solves all of their business needs and is bringing in leads. Now what?
It’s easier to sell to an existing client than to find continually find new ones. In this session we’ll talk about some of the offerings that you can combine into ongoing maintenance packages for your clients. Whether you are a developer, designer, marketer, or have any other skill that you use for client websites, there is an ongoing maintenance offering that you can offer for recurring revenue. Even better, you stay fresh in their minds when it’s time for new projects!
Come learn actionable steps on how to create a recurring offering for clients, and how to deliver results that will keep them coming back and have them doing the selling for you through referrals.
Ingredients make a meal, partnerships create a solution. Partnering with the right service providers will take you out of the world of Time and Materials and into Value Selling. Learn how to scale with partnerships that augment and complement your business.
So you want to grow your business through an SEO campaign? Great! The first step you need to take is choosing the right keywords to focus on. In this talk, David will show you how to know how your customers are looking for you- so you can focus your SEO efforts in the right place. After all- what good is picking a keyword your customers aren’t looking for?
Choosing a Project Management system can be an overwhelming and daunting task. This talk will discuss the different kinds of systems, how they work and the pros and cons to each.
Clients trust web professionals to guide them to a website that generates leads. An unfortunate side effect of lead generation is the collection of personal information. For example, a website that has a contact form that collects a name and an email address collects personal information. Laws require most websites that collect PI to have a Privacy Policy. Clients often look to web professionals to answer the questions “do I really need a Privacy Policy, and why?” The fact is that most web professionals should have some knowledge of why privacy is important, what websites need a Privacy Policy and should be the ones speaking to their clients about the topic. In this talk, I will answer all of the above questions and empower web professionals to be true advocates for privacy and protection for their clients.
Being able to see where your visitors are coming from, what they are doing on your site, and which of your marketing efforts are actually generating visitors and revenue is critical to your site’s long-term success. This is where website analytics comes in. Google Analytics is the most popular website analytics platform and we will look at how to get started with it in this talk.
In this talk, we will discuss:
- How to see where your visitors are coming from
- What pages/posts your visitors most spend time on
- What actions your visitors do on your website
- What UTM codes are and how to use them
- How to see exactly which links in your marketing drive the most traffic and conversions
- And much more!
WordPress is evolving at high speed, as well as the tools that help us work effectively on the web. High-impact, targeted messaging and effective images are just part of the story. With new page builders, plugins and business processes, it’s time to evaluate your current site (I sure did)!
Are you ready to attract better clients, make more money, and have more fun with your work? In this session you’ll learn the essential elements you MUST address to grow your WordPress business.
