Category: Business

Why I Redesigned My 2 Year Old Website… and Why You Probably Should Too

WordPress is evolving at high speed, as well as the tools that help us work effectively on the web. High-impact, targeted messaging and effective images are just part of the story. With new page builders, plugins and business processes, it’s time to evaluate your current site (I sure did)!

How to Keep Your Clients on Track, Engaged, and Singing Your Praises

Do you struggle to hold your clients’ interest and keep them on task? Do you suffer from scope creep, money chasing and project fatigue (aka, the project that NEVER ENDS!)?

Clients need (and crave!) boundaries, deadlines and – dare I say – gentle harassment. Learn how to automate the process of content collection, nurture your clients throughout the entire web build process and protect your business from committing to another project that never ends!

You will learn:

  1. How to determine if a client is the right fit
  2. How to stand out from the competition when pitching a project
  3. How to keep your clients on track and transform them into your best brand ambassadors

7 Steps to Sustainability for Small Businesses

Are you working hard trying to grow your agency / freelance business but things just aren’t gaining momentum? Let’s look at seven steps to sustainability that I’ve learned in my time as the co-founder and CEO of a WordPress shop. We grew from our couches to a full crew to acquisition in just five short years. I’ll share these key concepts with you in hopes of helping you drive sales, improve process, and increase your margins. If you’re a project away from dusting off your resume to get a “real job” – attend this workshop to see if you can make impactful changes and to keep your entrepreneurial dream alive!

Online Reviews – They’re Essential for Your Business

Reviews are an important part of your business’s online brand identity and each year they become more and more important, especially in Local SEO. Reviews can help boost brand loyalty and trust. We’ll discuss how businesses can get ahead of the competition with a good online review system in place.

Covered:

  • How reviews influence the buying decision
  • How to get MORE reviews
  • The DON’TS of Google Reviews – You Don’t Want to Get Reviews Removed or your Account Suspended!
  • Responding to Reviews
  • Key elements of a Review Strategy
  • Key Statistics to keep an eye on

Drag & Drop Into a Website Design Business – Without Any Coding Experience

Divi, a popular visual WordPress page and theme builder, is a website designer’s answer to building custom WordPress themes for clients without any coding experience. In this session you will learn how easy it is to use Divi to design a WordPress theme from scratch. You will see how quickly you can build a unique WordPress theme branded and tailored for your client’s specific needs. As an added bonus you’ll also learn how to use Divi to package themes for resale. You will finally be able to add WordPress theme builder to your website design business with zero coding experience needed.

WordPress Full-Time

A talk for those who are looking to make the jump into WordPress Full-time but not sure where to start. After unexpectedly losing my job at 38 I successfully navigated the treacherous waters of starting my own WordPress based agency. In this talk, I’ll share some of the hurdles I had to overcome in order to get to the most rewarding career I’ve ever had.

Hosting It Yourself

I’ll be explaining other hosting options that are viable even if you aren’t a PHP developer. This will help you offer good hosting options keeping the profit in your pocket.

Floating to the Top: How a Crisis Communications Plan and Content Strategy Literally Rescued us from the Flood

Maybe you’ve seen videos like this, where cars float downstream in what’s normally a quiet, little creek and thought, “Thank God that’s not us.” Only on August 11, 2018 it was us. Imagine being a community volunteer organization that finds itself under 4 feet of water after an unprecedented flash flood.

We lost 80 years of supplies in 30 minutes almost 90% of what we owned. Our crisis plan coupled with content and social media strategy learned from WordCamps saved us. Our coordinated efforts achieved massive media coverage, an army of volunteers, and more money raised in three days than we dreamed possible.

This presentation will cover the following that any business owner/volunteer organization can follow:

  • Crisis communications plan
  • Content strategy for your pages
  • Content strategy for your posts
  • Incorporating the social media that is right for you
  • Interaction with the media
  • Valuing your volunteers
  • Relationships with competitors

WordPress Security: Demystified

So much mis-information has been circulating the WordPress world in terms of security that most WordPress users believe that installing one single plugin is enough to protect their sites forever. We will cover how security is a multi-tiered approach and not just a one plugin fits all.