It’s wonderful many people earn a living using WordPress: launching sites, building plugins, and designing themes. But sometimes we find ourselves in the middle of running a business we thought was just a fun hobby. How do you change your hobby to a hustle?
A successful hobby is the path to a successful business. So, how do you take your WordPress side hustle to a full-time gig? In this talk, we’ll discuss how to recognize your hobby isn’t just a hobby, how to build in steps and processes to help it scale, and how to know that the timing is right to launch.
Smart Phones and Smart Speakers are changing how people search. Voice Searches are more like questions instead of just keywords. Voice Technology is changing how we access information. The Search Engines (Google, Bing, Yelp, etc.) are all preparing for changes caused by Voice Technology. Voice Search Optimization and Voice SEO are the latest buzzwords. Let’s demystify these terms and talk about how to optimize for Voice.
Everyone focuses on building a form, but what happens after the form submission? The answer to that will change your business life forever. You’ll leave with at least one idea for how you can better use web-based forms in your business.
When a website highlights your unfair advantage, it helps customers find you and it showcases why you are the answer to their problem. Make your website more than a brochure by designing it with your end-user in mind. Together, we’ll define your customer’s biggest challenge and come up with a plan to position you as the solution.
More recently the freelance landscape has become crowded, but there’s still a chance to be successful if you know how to stand out from the rest. If you are going to survive as a freelancer in today’s climate, you have to combine your creative skill with a business skill.
What’s the difference between a freelancer, agency and consultant? The answer to this question is the key to increasing your value as a freelancer.
In this session, we will uncover the 4 parts of the creative process and discuss the best elements of freelancing to increase the pricing on your unique value proposition.
If you’re not into paying for Google ads or Facebook ads, these 10 steps will help generate more traffic to your WordPress website. We will go through these one by one on how these activities can help drive visitors to your website. More visitors mean potential leads.
- On-Page SEO Best Practices
- Guest Blog and build referral links (off page SEO)
- Google My Business Optimized
- Mobile Friendly
- Page Speed
- Identifying Right Keywords
- Bing Webmaster
- Social Media, Links and Hashtags
- Content is King – Your website, Medium, Linkedin, Youtube
- Free webinars, tutorials, infographics
Last year, economists began warning that a recession was on the horizon. Are you ready? What would happen to your business if the economy slowed down and opportunities dried up? Are you at risk? In this talk, Nathan will share some hard lessons he learned during the last recession, and some strategies he implemented that protected his business and helped it to grow in the years to come.
Key Takeaways:
- Warning signs of a business that is at risk in recession
- Lessons I learned during the recession of 2008-2009
- Strategies for sustaining a healthy business during touch times
Building trust is so more than getting people to buy your products or services (although that can be a nice side effect). Building trust means that your voice and your ideas are communicated in ways that resonate with an audience. As an internet-connected professional, what are some of the steps you can take to demonstrate your trustworthiness and create a community that gives you their trust? In this presentation, we will look at multiple approaches for building genuine human trust online with your audience.
As an owner of WordPress agency, I have met many other WordPress people who really struggled with knowing their numbers. Coming into this business from a finance and marketing background, I had many tech struggles that the community helped me with and I, in turn, started helping them understand their money/cash flow. I will share the same easy to use method I taught them that will
- Help attendees get a grasp of their spending
- Be proactive in finding problems and opportunity
- Reduce stress by understanding their cash flow
- Be actionable through a template they can go home and start implementing immediately
It’s a passion project of mine to pass on my dad’s legacy by helping my community realize they can understand their money; the problem is not with them it’s that it was never clearly explained to them.
You’ve created an amazing site for your client, which solves all of their business needs and is bringing in leads. Now what?
It’s easier to sell to an existing client than to find continually find new ones. In this session we’ll talk about some of the offerings that you can combine into ongoing maintenance packages for your clients. Whether you are a developer, designer, marketer, or have any other skill that you use for client websites, there is an ongoing maintenance offering that you can offer for recurring revenue. Even better, you stay fresh in their minds when it’s time for new projects!
Come learn actionable steps on how to create a recurring offering for clients, and how to deliver results that will keep them coming back and have them doing the selling for you through referrals.
