Keynote – The 5-Day Turnaround: Always Lead with Purpose

Please join Jeff Hilimire, author of The 5-Day Turnaround, as he shares the trials and tribulations of being a successful entrepreneur — and how defining his personal purpose has helped him achieve greater success in both his personal and professional life. Key learnings from the session include how to:

  • Embrace the mindset of a successful entrepreneur
  • Execute on the “Do-or-Die” mindset
  • Achieve more by doing less
  • Unlock your full potential by discovering your personal purpose

In addition, Jeff will also share the pivotal moment that changed everything in his career and has been the key to his success over the past eight years.

10 Steps to Generate More Traffic for Your WordPress Website for FREE

If you’re not into paying for Google ads or Facebook ads, these 10 steps will help generate more traffic to your WordPress website. We will go through these one by one on how these activities can help drive visitors to your website. More visitors mean potential leads.

  1. On-Page SEO Best Practices
  2. Guest Blog and build referral links (off page SEO)
  3. Google My Business Optimized
  4. Mobile Friendly
  5. Page Speed
  6. Identifying Right Keywords
  7. Bing Webmaster
  8. Social Media, Links and Hashtags
  9. Content is King – Your website, Medium, Linkedin, Youtube
  10. Free webinars, tutorials, infographics

Preparing Your WordPress Business for the Coming Recession

Last year, economists began warning that a recession was on the horizon. Are you ready? What would happen to your business if the economy slowed down and opportunities dried up? Are you at risk? In this talk, Nathan will share some hard lessons he learned during the last recession, and some strategies he implemented that protected his business and helped it to grow in the years to come.

Key Takeaways:

  1. Warning signs of a business that is at risk in recession
  2. Lessons I learned during the recession of 2008-2009
  3. Strategies for sustaining a healthy business during touch times

Building Genuine Human Trust Online

Building trust is so more than getting people to buy your products or services (although that can be a nice side effect). Building trust means that your voice and your ideas are communicated in ways that resonate with an audience. As an internet-connected professional, what are some of the steps you can take to demonstrate your trustworthiness and create a community that gives you their trust? In this presentation, we will look at multiple approaches for building genuine human trust online with your audience.

Understanding Cash Flow to Make Better Decisions

As an owner of WordPress agency, I have met many other WordPress people who really struggled with knowing their numbers. Coming into this business from a finance and marketing background, I had many tech struggles that the community helped me with and I, in turn, started helping them understand their money/cash flow. I will share the same easy to use method I taught them that will

  • Help attendees get a grasp of their spending
  • Be proactive in finding problems and opportunity
  • Reduce stress by understanding their cash flow
  • Be actionable through a template they can go home and start implementing immediately

It’s a passion project of mine to pass on my dad’s legacy by helping my community realize they can understand their money; the problem is not with them it’s that it was never clearly explained to them.

Creating a Recurring Revenue Stream through Maintenance

You’ve created an amazing site for your client, which solves all of their business needs and is bringing in leads. Now what?

It’s easier to sell to an existing client than to find continually find new ones. In this session we’ll talk about some of the offerings that you can combine into ongoing maintenance packages for your clients. Whether you are a developer, designer, marketer, or have any other skill that you use for client websites, there is an ongoing maintenance offering that you can offer for recurring revenue. Even better, you stay fresh in their minds when it’s time for new projects!

Come learn actionable steps on how to create a recurring offering for clients, and how to deliver results that will keep them coming back and have them doing the selling for you through referrals.

The Partnership Kitchen

Ingredients make a meal, partnerships create a solution. Partnering with the right service providers will take you out of the world of Time and Materials and into Value Selling. Learn how to scale with partnerships that augment and complement your business.

What Keywords Should I Choose? How to do Keyword Research

So you want to grow your business through an SEO campaign? Great! The first step you need to take is choosing the right keywords to focus on. In this talk, David will show you how to know how your customers are looking for you- so you can focus your SEO efforts in the right place. After all- what good is picking a keyword your customers aren’t looking for?

3 Things All Web Professionals Need to Know About Privacy

Clients trust web professionals to guide them to a website that generates leads. An unfortunate side effect of lead generation is the collection of personal information. For example, a website that has a contact form that collects a name and an email address collects personal information. Laws require most websites that collect PI to have a Privacy Policy. Clients often look to web professionals to answer the questions “do I really need a Privacy Policy, and why?” The fact is that most web professionals should have some knowledge of why privacy is important, what websites need a Privacy Policy and should be the ones speaking to their clients about the topic. In this talk, I will answer all of the above questions and empower web professionals to be true advocates for privacy and protection for their clients.