Maybe you’ve seen videos like this, where cars float downstream in what’s normally a quiet, little creek and thought, “Thank God that’s not us.” Only on August 11, 2018 it was us. Imagine being a community volunteer organization that finds itself under 4 feet of water after an unprecedented flash flood.
We lost 80 years of supplies in 30 minutes almost 90% of what we owned. Our crisis plan coupled with content and social media strategy learned from WordCamps saved us. Our coordinated efforts achieved massive media coverage, an army of volunteers, and more money raised in three days than we dreamed possible.
This presentation will cover the following that any business owner/volunteer organization can follow:
- Crisis communications plan
- Content strategy for your pages
- Content strategy for your posts
- Incorporating the social media that is right for you
- Interaction with the media
- Valuing your volunteers
- Relationships with competitors