With the explosive adoption of Smart Speakers, the primary interaction with your content will become auditory instead of visual. On the world wide web, your brand revolves around a URL, logo, tagline, color palette, font, images, etc., but when your audience is no longer seeing your content, traditional brand elements become invisible. In a voice first environment, when your audience just asks for what they want, they expect the answer to be returned verbally. In a voice first world, what does your brand look like, (I mean, sound like)? In this talk, I explore the components of a verbal brand, how to prepare for the shift from written content to verbal content, as well as the future of voice technology and how to prepare for it.