Level-Up Your PHOneTOGRAPHY

Learn how to take better photos with your smartphone and stand out on social media. With a little knowledge and practice, you’ll be taking photos that nobody will even believe were shot on your phone.

Join us as professional photographer Maryann Davidson shows us the Rules, Tools, Tips, & Tricks to level-up your PHOneTOGRAPHY.

Requirements:

  • A smartphone with a camera.
  • Able to find & operate the camera on your phone and download/open apps.

P.S. Last time, 3 people arrived with dead phones. Hey it happens. So don’t forget to juice up your battery. 😉

P.S.S. If there’s something specifically you’ve struggled with or want to improve, bring your questions with you. Maryann will be available afterwards for Q&As.

WordPress Security: Demystified

So much mis-information has been circulating the WordPress world in terms of security that most WordPress users believe that installing one single plugin is enough to protect their sites forever. We will cover how security is a multi-tiered approach and not just a one plugin fits all.

Photography for WordPress – Create Beautiful Images for your Websites

Images! We all need them in our WordPress sites to help tell our stories. Where do you get your images? Pay big bucks for stock photography or “borrow” images from the Internet. Neither is the most optimal solution.

How about learning how to get out of “auto” mode on that camera you may already have? I can teach you how to shoot products, people, landscapes, and architecture to create stunning images that will add a new dynamic level to your (or your client’s) websites, and other marketing materials.

Don’t think for a second that you can’t do it. I’ve been teaching kids (and adults alike) for years how to get more out of their cameras. Come see, you’ll be the envy of your family and friends.

Simple Steps for Using WordPress to Build a Podcast Audience

Are you a blogger wanting to start a podcast or a podcaster who wants to capitalize on the traffic that only bloggers seem to get? This session contains simple steps for utilizing a WordPress website to leverage an audience to or from a podcast.

This session explains how to use WordPress and Podcasts together to build an audience on both mediums.

Why I Redesigned My 2 Year Old Website… and Why You Probably Should Too

WordPress is evolving at high speed, as well as the tools that help us work effectively on the web. High-impact, targeted messaging and effective images are just part of the story. With new page builders, plugins and business processes, it’s time to evaluate your current site (I sure did)!

Are You Ready for SEO?

Are you ready to start working on the SEO of your site? It can be confusing, incredibly expensive, and potentially a financial disaster, unless your foundational elements are in place. But, it doesn’t have to be scary! We will discuss the 5 things you need to have in place before you start investing in your site’s SEO, so you can move forward with confidence.

How to Keep Your Clients on Track, Engaged, and Singing Your Praises

Do you struggle to hold your clients’ interest and keep them on task? Do you suffer from scope creep, money chasing and project fatigue (aka, the project that NEVER ENDS!)?

Clients need (and crave!) boundaries, deadlines and – dare I say – gentle harassment. Learn how to automate the process of content collection, nurture your clients throughout the entire web build process and protect your business from committing to another project that never ends!

You will learn:

  1. How to determine if a client is the right fit
  2. How to stand out from the competition when pitching a project
  3. How to keep your clients on track and transform them into your best brand ambassadors

Optimize Your Content Using Yoast SEO

We’ll show attendees how to optimize their content for better search engine performance in a step-by-step process. We’ll go through each step involved in optimizing a Page & a Post using the Yoast SEO plugin.

Online Reviews – They’re Essential for Your Business

Reviews are an important part of your business’s online brand identity and each year they become more and more important, especially in Local SEO. Reviews can help boost brand loyalty and trust. We’ll discuss how businesses can get ahead of the competition with a good online review system in place.

Covered:

  • How reviews influence the buying decision
  • How to get MORE reviews
  • The DON’TS of Google Reviews – You Don’t Want to Get Reviews Removed or your Account Suspended!
  • Responding to Reviews
  • Key elements of a Review Strategy
  • Key Statistics to keep an eye on

What Keywords Should I Choose? How to do Keyword Research

So you want to grow your business through an SEO campaign? Great! The first step you need to take is choosing the right keywords to focus on. In this talk, David will show you how to know how your customers are looking for you- so you can focus your SEO efforts in the right place. After all- what good is picking a keyword your customers aren’t looking for?