So you want to grow your business through an SEO campaign? Great! The first step you need to take is choosing the right keywords to focus on. In this talk, David will show you how to know how your customers are looking for you- so you can focus your SEO efforts in the right place. After all- what good is picking a keyword your customers aren’t looking for?
Category: Ecommerce
Getting Started with Google Analytics
Being able to see where your visitors are coming from, what they are doing on your site, and which of your marketing efforts are actually generating visitors and revenue is critical to your site’s long-term success. This is where website analytics comes in. Google Analytics is the most popular website analytics platform and we will look at how to get started with it in this talk.
In this talk, we will discuss:
- How to see where your visitors are coming from
- What pages/posts your visitors most spend time on
- What actions your visitors do on your website
- What UTM codes are and how to use them
- How to see exactly which links in your marketing drive the most traffic and conversions
- And much more!
How To Increase Ecommerce Conversions
Do you want shoppers, or do you want buyers? An ecommerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn’t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time – and a thoughtful strategy. We’ll go over some simple tips you can use to increase engagement, lower customer acquisition costs and, ultimately, improve store sales.