You have the proper keywords, good content, and some decent backlinks, but you still are not ranking well in Google. Technical SEO is the foundation on which all other SEO activities are built on. If the technical foundation is weak, it limits the overall success of a site. In this presentation, we will go through some of the biggest technical SEO challenges and what we can do to fix or avoid them.
Category: Development
SAAS: Laravel APIs for WordPress Plugins
In this talk I will be explaining and showing how to quickly develop an API using Laravel that a WordPress plugin can use to connect. This talk is meant to be a primer for any developer interested in learning the basics in creating a SAAS platform in the WordPress ecosystem. We will go over the basic aspect of created a REST API in Laravel, connecting to that API from a WordPress plugin, and briefly discuss the benefits of SAAS over other types of products.
Hook into WordPress Hooks!
Have you ever read or heard the phrase “”Don’t modify WordPress Core files? Many, right? If you are getting better and better in being a WordPress developer you will eventually come across hooks.
This talk will try to explain what hooks are, why do you need them and most importantly how to create your own hooks so that you have an even better control as to what would you like to do in order to become an even better WordPress developer.
Cypress Testing and WordPress
Cypress is a JavaScript-based automated end-to-end testing framework. Essentially, it can act like a user on your website by visiting pages, filling out forms, and clicking buttons.
Join in as we learn the basics of how to use Cypress and some of the nuances of testing WordPress plugins, themes, or websites.
Rethinking Themes: Embracing Atomic Design With Gutenberg
When designing WordPress themes, one of the biggest challenges stems from a core component of WordPress itself: the ability for site owners to change, modify, and build new content themselves. After all, modern web content needs to be flexible and evolving, but not everyone is a developer who can build custom layouts to fit each use case.
As content and functionality become even more modular thanks to advances like the Gutenberg editor, theme designers will have to accommodate even more flexible ways of visualizing and presenting information. How do we anticipate and accommodate the needs of a constantly evolving website while providing visual solutions that are clean, thoughtful, and consistent?
In this talk, we’ll discuss the principles of Atomic Design, how to stop thinking of your content as “pages” and “posts” in favor of the concept of “building blocks,” and how to extend this mindset to utilize the potential of Gutenberg as it is now, and where it might be going in the future.
Accidental Business Owner: Now What?
It’s wonderful many people earn a living using WordPress: launching sites, building plugins, and designing themes. But sometimes we find ourselves in the middle of running a business we thought was just a fun hobby. How do you change your hobby to a hustle?
A successful hobby is the path to a successful business. So, how do you take your WordPress side hustle to a full-time gig? In this talk, we’ll discuss how to recognize your hobby isn’t just a hobby, how to build in steps and processes to help it scale, and how to know that the timing is right to launch.
Agency of One
More recently the freelance landscape has become crowded, but there’s still a chance to be successful if you know how to stand out from the rest. If you are going to survive as a freelancer in today’s climate, you have to combine your creative skill with a business skill.
What’s the difference between a freelancer, agency and consultant? The answer to this question is the key to increasing your value as a freelancer.
In this session, we will uncover the 4 parts of the creative process and discuss the best elements of freelancing to increase the pricing on your unique value proposition.
DNS: Own it!
DNS is one of the most critical steps in getting visitors to your website, but it’s something that is often overlooked and taken for granted. (Can you name who your DNS provider is? Hint: it might not be the same as your domain registrar!) Improperly maintained DNS records can cause slow performance, security issues, email deliverability issues, and WordPress outages. I will share with you an overview of how DNS works and how to maintain your DNS to protect your domain name and WordPress site.
What’s New and Good (and Bad) with the JAMstack and WordPress for 2020
JAMstack, Headless and Static WordPress sites and applications are not new. However, they have been evolving rapidly over the last few years. In this talk, JavaScript for WordPress educator, Zac Gordon, dives into the latest innovations and best practices around the JAMstack and WordPress. This includes a look at the the latest implementations, tools and resources. However, the JAMstack and WordPress still has it’s drawbacks and Zac will clearly lay out what you may lose out on when you venture down this path and suggestions of where the community can improve around the JAMstack and WordPress. This talk is meant for developers and site owners alike.
Hosting It Yourself
I’ll be explaining other hosting options that are viable even if you aren’t a PHP developer. This will help you offer good hosting options keeping the profit in your pocket.