When designing WordPress themes, one of the biggest challenges stems from a core component of WordPress itself: the ability for site owners to change, modify, and build new content themselves. After all, modern web content needs to be flexible and evolving, but not everyone is a developer who can build custom layouts to fit each use case.
As content and functionality become even more modular thanks to advances like the Gutenberg editor, theme designers will have to accommodate even more flexible ways of visualizing and presenting information. How do we anticipate and accommodate the needs of a constantly evolving website while providing visual solutions that are clean, thoughtful, and consistent?
In this talk, we’ll discuss the principles of Atomic Design, how to stop thinking of your content as “pages” and “posts” in favor of the concept of “building blocks,” and how to extend this mindset to utilize the potential of Gutenberg as it is now, and where it might be going in the future.
It’s wonderful many people earn a living using WordPress: launching sites, building plugins, and designing themes. But sometimes we find ourselves in the middle of running a business we thought was just a fun hobby. How do you change your hobby to a hustle?
A successful hobby is the path to a successful business. So, how do you take your WordPress side hustle to a full-time gig? In this talk, we’ll discuss how to recognize your hobby isn’t just a hobby, how to build in steps and processes to help it scale, and how to know that the timing is right to launch.
More recently the freelance landscape has become crowded, but there’s still a chance to be successful if you know how to stand out from the rest. If you are going to survive as a freelancer in today’s climate, you have to combine your creative skill with a business skill.
What’s the difference between a freelancer, agency and consultant? The answer to this question is the key to increasing your value as a freelancer.
In this session, we will uncover the 4 parts of the creative process and discuss the best elements of freelancing to increase the pricing on your unique value proposition.
DNS is one of the most critical steps in getting visitors to your website, but it’s something that is often overlooked and taken for granted. (Can you name who your DNS provider is? Hint: it might not be the same as your domain registrar!) Improperly maintained DNS records can cause slow performance, security issues, email deliverability issues, and WordPress outages. I will share with you an overview of how DNS works and how to maintain your DNS to protect your domain name and WordPress site.
JAMstack, Headless and Static WordPress sites and applications are not new. However, they have been evolving rapidly over the last few years. In this talk, JavaScript for WordPress educator, Zac Gordon, dives into the latest innovations and best practices around the JAMstack and WordPress. This includes a look at the the latest implementations, tools and resources. However, the JAMstack and WordPress still has it’s drawbacks and Zac will clearly lay out what you may lose out on when you venture down this path and suggestions of where the community can improve around the JAMstack and WordPress. This talk is meant for developers and site owners alike.
I’ll be explaining other hosting options that are viable even if you aren’t a PHP developer. This will help you offer good hosting options keeping the profit in your pocket.
We’ll show attendees how to optimize their content for better search engine performance in a step-by-step process. We’ll go through each step involved in optimizing a Page & a Post using the Yoast SEO plugin.
Have you seen your Google traffic drop over time? Or are you looking to pick up more? I will provide actionable items you can implement in WordPress help improve the SEO of your website and recommend plugins and tools to help you move the needle.
SVGs (Scalable Vector Graphics) don’t need to be scary. Anyone can quickly take your WordPress product #beyondpretty to start using SVGs the right way providing better performance and viewability, enhancing microinteractions for frictionless UI, improving accessibility and just plain WOWing your viewers. Get ready to quickly and safely implement SVGs throughout your WordPress workflow by learning:
- What is SVG and how well is it supported.
- The benefits of using SVG.
- The best and safest ways of using SVG on your WordPress site.
- How to use SVGs in theme and plugin development.
- How to use SVGs in WordPress Blocks.
- Animating SVGs: the down and dirty and best practices.
You have the proper keywords, good content, and some decent backlinks, but you still are not ranking well in Google. Technical SEO is the foundation on which all other SEO activities are built on. If the technical foundation is weak, it limits the overall success of a site. In this presentation, we will go through some of the biggest technical SEO challenges and what we can do to fix or avoid them.
