Hosting It Yourself

I’ll be explaining other hosting options that are viable even if you aren’t a PHP developer. This will help you offer good hosting options keeping the profit in your pocket.

Optimize Your Content Using Yoast SEO

We’ll show attendees how to optimize their content for better search engine performance in a step-by-step process. We’ll go through each step involved in optimizing a Page & a Post using the Yoast SEO plugin.

How to Fix Your SEO

Have you seen your Google traffic drop over time? Or are you looking to pick up more? I will provide actionable items you can implement in WordPress help improve the SEO of your website and recommend plugins and tools to help you move the needle.

Not So Scary: SVGs for the Win

SVGs (Scalable Vector Graphics) don’t need to be scary. Anyone can quickly take your WordPress product #beyondpretty to start using SVGs the right way providing better performance and viewability, enhancing microinteractions for frictionless UI, improving accessibility and just plain WOWing your viewers. Get ready to quickly and safely implement SVGs throughout your WordPress workflow by learning:

  • What is SVG and how well is it supported.
  • The benefits of using SVG.
  • The best and safest ways of using SVG on your WordPress site.
  • How to use SVGs in theme and plugin development.
  • How to use SVGs in WordPress Blocks.
  • Animating SVGs: the down and dirty and best practices.

TechSEO: How to Make Your Site More Digestible For Google

You have the proper keywords, good content, and some decent backlinks, but you still are not ranking well in Google. Technical SEO is the foundation on which all other SEO activities are built on. If the technical foundation is weak, it limits the overall success of a site. In this presentation, we will go through some of the biggest technical SEO challenges and what we can do to fix or avoid them.

SAAS: Laravel APIs for WordPress Plugins

In this talk I will be explaining and showing how to quickly develop an API using Laravel that a WordPress plugin can use to connect. This talk is meant to be a primer for any developer interested in learning the basics in creating a SAAS platform in the WordPress ecosystem. We will go over the basic aspect of created a REST API in Laravel, connecting to that API from a WordPress plugin, and briefly discuss the benefits of SAAS over other types of products.

Hook into WordPress Hooks!

Have you ever read or heard the phrase “”Don’t modify WordPress Core files? Many, right? If you are getting better and better in being a WordPress developer you will eventually come across hooks.

This talk will try to explain what hooks are, why do you need them and most importantly how to create your own hooks so that you have an even better control as to what would you like to do in order to become an even better WordPress developer.

Cypress Testing and WordPress

Cypress is a JavaScript-based automated end-to-end testing framework. Essentially, it can act like a user on your website by visiting pages, filling out forms, and clicking buttons.

Join in as we learn the basics of how to use Cypress and some of the nuances of testing WordPress plugins, themes, or websites.

Rethinking Themes: Embracing Atomic Design With Gutenberg

When designing WordPress themes, one of the biggest challenges stems from a core component of WordPress itself: the ability for site owners to change, modify, and build new content themselves. After all, modern web content needs to be flexible and evolving, but not everyone is a developer who can build custom layouts to fit each use case.

As content and functionality become even more modular thanks to advances like the Gutenberg editor, theme designers will have to accommodate even more flexible ways of visualizing and presenting information. How do we anticipate and accommodate the needs of a constantly evolving website while providing visual solutions that are clean, thoughtful, and consistent?

In this talk, we’ll discuss the principles of Atomic Design, how to stop thinking of your content as “pages” and “posts” in favor of the concept of “building blocks,” and how to extend this mindset to utilize the potential of Gutenberg as it is now, and where it might be going in the future.

Accidental Business Owner: Now What?

It’s wonderful many people earn a living using WordPress: launching sites, building plugins, and designing themes. But sometimes we find ourselves in the middle of running a business we thought was just a fun hobby. How do you change your hobby to a hustle?

A successful hobby is the path to a successful business. So, how do you take your WordPress side hustle to a full-time gig? In this talk, we’ll discuss how to recognize your hobby isn’t just a hobby, how to build in steps and processes to help it scale, and how to know that the timing is right to launch.