Are you a blogger wanting to start a podcast or a podcaster who wants to capitalize on the traffic that only bloggers seem to get? This session contains simple steps for utilizing a WordPress website to leverage an audience to or from a podcast.
This session explains how to use WordPress and Podcasts together to build an audience on both mediums.
Did you know that YouTube is the second largest search engine in the world? These days, video is everywhere! In this presentation, a veteran web designer and video producer will explain step-by-step how you can produce videos, start a YouTube channel, get views & subscribers, build your brand, and increase traffic to your website. The speaker will give several real-world examples of WordPress websites that have used videos and YouTube successfully. When done right, online videos can create leads, boost your search engine performance, create multiple income streams, and super-charge your website.
Accessibility is essential for developers and organizations that want to create high-quality websites and web tools, and not exclude people from using their products and services.
According to the CDC, 26 % of the US population has difficulty accessing digital information due to living with a disability. Depending on the website and user’s needs, that could mean that some sites are leaving 1 in 4 people behind due to frustrating, inconsistent, or inaccessible user experiences.
In this presentation, we will walk through some of the different components of a website and discuss how we as users, designers, content creators, and developers can bring our websites up to 508/WCAG AA compliance. We will also review some automated testing tools and demonstrate how to use them to manually assess our sites.
You know what you want your website to say, but figuring out how to say it can feel overwhelming. You’re not alone. Even the best ideas by the smartest idea-makers can get lost in translation. So sit down, put that thesaurus away, and learn how to make your mark on the web in your own words. I’ll guide you through the relatively painless process of getting from idea to published website copy, all in a way that makes sense for you, your website, and your intended audience.
We’ll show attendees how to optimize their content for better search engine performance in a step-by-step process. We’ll go through each step involved in optimizing a Page & a Post using the Yoast SEO plugin.
Images! We all need them in our WordPress sites to help tell our stories. Where do you get your images? Pay big bucks for stock photography or “borrow” images from the Internet. Neither is the most optimal solution.
How about learning how to get out of “auto” mode on that camera you may already have? I can teach you how to shoot products, people, landscapes, and architecture to create stunning images that will add a new dynamic level to your (or your client’s) websites, and other marketing materials.
Don’t think for a second that you can’t do it. I’ve been teaching kids (and adults alike) for years how to get more out of their cameras. Come see, you’ll be the envy of your family and friends.
Have you seen your Google traffic drop over time? Or are you looking to pick up more? I will provide actionable items you can implement in WordPress help improve the SEO of your website and recommend plugins and tools to help you move the needle.
Smart Phones and Smart Speakers are changing how people search. Voice Searches are more like questions instead of just keywords. Voice Technology is changing how we access information. The Search Engines (Google, Bing, Yelp, etc.) are all preparing for changes caused by Voice Technology. Voice Search Optimization and Voice SEO are the latest buzzwords. Let’s demystify these terms and talk about how to optimize for Voice.
When a website highlights your unfair advantage, it helps customers find you and it showcases why you are the answer to their problem. Make your website more than a brochure by designing it with your end-user in mind. Together, we’ll define your customer’s biggest challenge and come up with a plan to position you as the solution.
Building trust is so more than getting people to buy your products or services (although that can be a nice side effect). Building trust means that your voice and your ideas are communicated in ways that resonate with an audience. As an internet-connected professional, what are some of the steps you can take to demonstrate your trustworthiness and create a community that gives you their trust? In this presentation, we will look at multiple approaches for building genuine human trust online with your audience.
WordCamp Atlanta 2020 is over. Check out the next edition!
