When a website highlights your unfair advantage, it helps customers find you and it showcases why you are the answer to their problem. Make your website more than a brochure by designing it with your end-user in mind. Together, we’ll define your customer’s biggest challenge and come up with a plan to position you as the solution.
Category: Content Strategy
Building Genuine Human Trust Online
Building trust is so more than getting people to buy your products or services (although that can be a nice side effect). Building trust means that your voice and your ideas are communicated in ways that resonate with an audience. As an internet-connected professional, what are some of the steps you can take to demonstrate your trustworthiness and create a community that gives you their trust? In this presentation, we will look at multiple approaches for building genuine human trust online with your audience.
What Keywords Should I Choose? How to do Keyword Research
So you want to grow your business through an SEO campaign? Great! The first step you need to take is choosing the right keywords to focus on. In this talk, David will show you how to know how your customers are looking for you- so you can focus your SEO efforts in the right place. After all- what good is picking a keyword your customers aren’t looking for?
Uncovering Content Strategies for Succeeding in Google SEO
5 of the Top 10 Critical Google SEO Success Factors are directly related to website content. That’s why every SEO strategy has an accompanying Content Strategy.
In this presentation, we’ll discuss uncovering content strategies for your business to help you earn higher rankings and traffic.
We’ll cover:
- What characteristic of content is the most crucial factor to master for higher rankings and traffic?
- Why “good content” is important for SEO and why some content doesn’t get found or is found by the wrong users.
- Common content strategies to consider applying in your business.
- How to uncover content strategies for your business through some keyword research techniques.
- Creating successful content based on your strategy and keyword research
- Maximizing the benefit of content you’ve spent time creating
Getting Started with Google Analytics
Being able to see where your visitors are coming from, what they are doing on your site, and which of your marketing efforts are actually generating visitors and revenue is critical to your site’s long-term success. This is where website analytics comes in. Google Analytics is the most popular website analytics platform and we will look at how to get started with it in this talk.
In this talk, we will discuss:
- How to see where your visitors are coming from
- What pages/posts your visitors most spend time on
- What actions your visitors do on your website
- What UTM codes are and how to use them
- How to see exactly which links in your marketing drive the most traffic and conversions
- And much more!
How To Maximize Your WordPress Blog Visibility Through Repurposing And Cross-Posting
The content you create on WordPress is typically long-form posts but the mistake most people make is posting it and leaving it sit on their site. To maximize visibility, they can use that content and repurpose it into a video, Twitter update, social media content, make it part of an ebook or an opt-in and so much more! I’m going to teach your audience how they can make the most out of their content to increase their visibility.
Tackling Taxonomies
Categories and tags are great tools for users to navigate content, but how do you decide what the terms should be? Learn time-tested, scalable ways to evaluate and classify content. Attendees will leave with easy-to-implement tactics to improve their content strategy and structure.
The 3 Key Components of Effective Messages
To change minds, motivate behavior, or sell more products & services, your website needs brief, effective messages. You’ll leave this session ready to create site content that gets results, using the three building blocks of effective messages.
30 Posts in 30 Days
Create the content you need to fill your editorial calendar by focusing on templates, little bits, and repurposing your words.
Floating to the Top: How a Crisis Communications Plan and Content Strategy Literally Rescued us from the Flood
Maybe you’ve seen videos like this, where cars float downstream in what’s normally a quiet, little creek and thought, “Thank God that’s not us.” Only on August 11, 2018 it was us. Imagine being a community volunteer organization that finds itself under 4 feet of water after an unprecedented flash flood.
We lost 80 years of supplies in 30 minutes almost 90% of what we owned. Our crisis plan coupled with content and social media strategy learned from WordCamps saved us. Our coordinated efforts achieved massive media coverage, an army of volunteers, and more money raised in three days than we dreamed possible.
This presentation will cover the following that any business owner/volunteer organization can follow:
- Crisis communications plan
- Content strategy for your pages
- Content strategy for your posts
- Incorporating the social media that is right for you
- Interaction with the media
- Valuing your volunteers
- Relationships with competitors