Categories and tags are great tools for users to navigate content, but how do you decide what the terms should be? Learn time-tested, scalable ways to evaluate and classify content. Attendees will leave with easy-to-implement tactics to improve their content strategy and structure.
Category: Content Strategy
The 3 Key Components of Effective Messages
To change minds, motivate behavior, or sell more products & services, your website needs brief, effective messages. You’ll leave this session ready to create site content that gets results, using the three building blocks of effective messages.
30 Posts in 30 Days
Create the content you need to fill your editorial calendar by focusing on templates, little bits, and repurposing your words.
Floating to the Top: How a Crisis Communications Plan and Content Strategy Literally Rescued us from the Flood
Maybe you’ve seen videos like this, where cars float downstream in what’s normally a quiet, little creek and thought, “Thank God that’s not us.” Only on August 11, 2018 it was us. Imagine being a community volunteer organization that finds itself under 4 feet of water after an unprecedented flash flood.
We lost 80 years of supplies in 30 minutes almost 90% of what we owned. Our crisis plan coupled with content and social media strategy learned from WordCamps saved us. Our coordinated efforts achieved massive media coverage, an army of volunteers, and more money raised in three days than we dreamed possible.
This presentation will cover the following that any business owner/volunteer organization can follow:
- Crisis communications plan
- Content strategy for your pages
- Content strategy for your posts
- Incorporating the social media that is right for you
- Interaction with the media
- Valuing your volunteers
- Relationships with competitors
Social Media Essentials
In this talk, Aisha lays out the foundational elements of a high-quality social media campaign. Participants will walk away from this workshop feeling that social media mastery is within their grasp.
Starting a Podcast and WordPress
Podcasting has been around for more than a decade and is ramping up in popularity. You have a captive audience with the power of podcasting. This is a powerful tool to reach consumers, peers, or clients!
Entry to the world of podcasting is inexpensive but takes some effort. I’ll talk through the steps on creating your podcast and getting started in a single afternoon. I’ll also show you how you can use WordPress to start your marketing, organizing, storing, and publishing.
Simple Steps for Using WordPress to Build a Podcast Audience
Are you a blogger wanting to start a podcast or a podcaster who wants to capitalize on the traffic that only bloggers seem to get? This session contains simple steps for utilizing a WordPress website to leverage an audience to or from a podcast.
This session explains how to use WordPress and Podcasts together to build an audience on both mediums.
Using Video and YouTube to Super-Charge Your WordPress Site!
Did you know that YouTube is the second largest search engine in the world? These days, video is everywhere! In this presentation, a veteran web designer and video producer will explain step-by-step how you can produce videos, start a YouTube channel, get views & subscribers, build your brand, and increase traffic to your website. The speaker will give several real-world examples of WordPress websites that have used videos and YouTube successfully. When done right, online videos can create leads, boost your search engine performance, create multiple income streams, and super-charge your website.
Accessible Websites
Accessibility is essential for developers and organizations that want to create high-quality websites and web tools, and not exclude people from using their products and services.
According to the CDC, 26 % of the US population has difficulty accessing digital information due to living with a disability. Depending on the website and user’s needs, that could mean that some sites are leaving 1 in 4 people behind due to frustrating, inconsistent, or inaccessible user experiences.
In this presentation, we will walk through some of the different components of a website and discuss how we as users, designers, content creators, and developers can bring our websites up to 508/WCAG AA compliance. We will also review some automated testing tools and demonstrate how to use them to manually assess our sites.
Put Your Best Copy Forward: A Step-by-Step Guide to Website Writing
You know what you want your website to say, but figuring out how to say it can feel overwhelming. You’re not alone. Even the best ideas by the smartest idea-makers can get lost in translation. So sit down, put that thesaurus away, and learn how to make your mark on the web in your own words. I’ll guide you through the relatively painless process of getting from idea to published website copy, all in a way that makes sense for you, your website, and your intended audience.