Ingredients make a meal, partnerships create a solution. Partnering with the right service providers will take you out of the world of Time and Materials and into Value Selling. Learn how to scale with partnerships that augment and complement your business.
Category: Business
What Keywords Should I Choose? How to do Keyword Research
So you want to grow your business through an SEO campaign? Great! The first step you need to take is choosing the right keywords to focus on. In this talk, David will show you how to know how your customers are looking for you- so you can focus your SEO efforts in the right place. After all- what good is picking a keyword your customers aren’t looking for?
Picking your Project Management Software for Success
Choosing a Project Management system can be an overwhelming and daunting task. This talk will discuss the different kinds of systems, how they work and the pros and cons to each.
3 Things All Web Professionals Need to Know About Privacy
Clients trust web professionals to guide them to a website that generates leads. An unfortunate side effect of lead generation is the collection of personal information. For example, a website that has a contact form that collects a name and an email address collects personal information. Laws require most websites that collect PI to have a Privacy Policy. Clients often look to web professionals to answer the questions “do I really need a Privacy Policy, and why?” The fact is that most web professionals should have some knowledge of why privacy is important, what websites need a Privacy Policy and should be the ones speaking to their clients about the topic. In this talk, I will answer all of the above questions and empower web professionals to be true advocates for privacy and protection for their clients.
Photography for WordPress – Create Beautiful Images for your Websites
Images! We all need them in our WordPress sites to help tell our stories. Where do you get your images? Pay big bucks for stock photography or “borrow” images from the Internet. Neither is the most optimal solution.
How about learning how to get out of “auto” mode on that camera you may already have? I can teach you how to shoot products, people, landscapes, and architecture to create stunning images that will add a new dynamic level to your (or your client’s) websites, and other marketing materials.
Don’t think for a second that you can’t do it. I’ve been teaching kids (and adults alike) for years how to get more out of their cameras. Come see, you’ll be the envy of your family and friends.
Getting Started with Google Analytics
Being able to see where your visitors are coming from, what they are doing on your site, and which of your marketing efforts are actually generating visitors and revenue is critical to your site’s long-term success. This is where website analytics comes in. Google Analytics is the most popular website analytics platform and we will look at how to get started with it in this talk.
In this talk, we will discuss:
- How to see where your visitors are coming from
- What pages/posts your visitors most spend time on
- What actions your visitors do on your website
- What UTM codes are and how to use them
- How to see exactly which links in your marketing drive the most traffic and conversions
- And much more!
Why I Redesigned My 2 Year Old Website… and Why You Probably Should Too
WordPress is evolving at high speed, as well as the tools that help us work effectively on the web. High-impact, targeted messaging and effective images are just part of the story. With new page builders, plugins and business processes, it’s time to evaluate your current site (I sure did)!
Take Your WordPress Freelance Business to the Next Level
Are you ready to attract better clients, make more money, and have more fun with your work? In this session you’ll learn the essential elements you MUST address to grow your WordPress business.
How to Keep Your Clients on Track, Engaged, and Singing Your Praises
Do you struggle to hold your clients’ interest and keep them on task? Do you suffer from scope creep, money chasing and project fatigue (aka, the project that NEVER ENDS!)?
Clients need (and crave!) boundaries, deadlines and – dare I say – gentle harassment. Learn how to automate the process of content collection, nurture your clients throughout the entire web build process and protect your business from committing to another project that never ends!
You will learn:
- How to determine if a client is the right fit
- How to stand out from the competition when pitching a project
- How to keep your clients on track and transform them into your best brand ambassadors
7 Steps to Sustainability for Small Businesses
Are you working hard trying to grow your agency / freelance business but things just aren’t gaining momentum? Let’s look at seven steps to sustainability that I’ve learned in my time as the co-founder and CEO of a WordPress shop. We grew from our couches to a full crew to acquisition in just five short years. I’ll share these key concepts with you in hopes of helping you drive sales, improve process, and increase your margins. If you’re a project away from dusting off your resume to get a “real job” – attend this workshop to see if you can make impactful changes and to keep your entrepreneurial dream alive!