Keynote – The 5-Day Turnaround: Always Lead with Purpose

Please join Jeff Hilimire, author of The 5-Day Turnaround, as he shares the trials and tribulations of being a successful entrepreneur — and how defining his personal purpose has helped him achieve greater success in both his personal and professional life. Key learnings from the session include how to:

  • Embrace the mindset of a successful entrepreneur
  • Execute on the “Do-or-Die” mindset
  • Achieve more by doing less
  • Unlock your full potential by discovering your personal purpose

In addition, Jeff will also share the pivotal moment that changed everything in his career and has been the key to his success over the past eight years.

Hosting It Yourself

I’ll be explaining other hosting options that are viable even if you aren’t a PHP developer. This will help you offer good hosting options keeping the profit in your pocket.

Floating to the Top: How a Crisis Communications Plan and Content Strategy Literally Rescued us from the Flood

Maybe you’ve seen videos like this, where cars float downstream in what’s normally a quiet, little creek and thought, “Thank God that’s not us.” Only on August 11, 2018 it was us. Imagine being a community volunteer organization that finds itself under 4 feet of water after an unprecedented flash flood.

We lost 80 years of supplies in 30 minutes almost 90% of what we owned. Our crisis plan coupled with content and social media strategy learned from WordCamps saved us. Our coordinated efforts achieved massive media coverage, an army of volunteers, and more money raised in three days than we dreamed possible.

This presentation will cover the following that any business owner/volunteer organization can follow:

  • Crisis communications plan
  • Content strategy for your pages
  • Content strategy for your posts
  • Incorporating the social media that is right for you
  • Interaction with the media
  • Valuing your volunteers
  • Relationships with competitors

WordPress Security: Demystified

So much mis-information has been circulating the WordPress world in terms of security that most WordPress users believe that installing one single plugin is enough to protect their sites forever. We will cover how security is a multi-tiered approach and not just a one plugin fits all.

What To Know About Taking Your Show On The Road

Who doesn’t want to work from parts unknown, on the open road, in fun locations? But it’s not as simple as throwing a few things in a suitcase and heading out.  Laptop lifestyles are always touted as fun and carefree, but you need to run a business in order to pay for the adventures and excursions.

In this session we’ll cover what’s it’s like working from the open road, being in strange spaces and working from a back pack. You’ll discover tools that are helpful, systems you should have in place and tidbits on working smarter so you can plan harder.

Social Media Essentials

In this talk, Aisha lays out the foundational elements of a high-quality social media campaign. Participants will walk away from this workshop feeling that social media mastery is within their grasp.

Starting a Podcast and WordPress

Podcasting has been around for more than a decade and is ramping up in popularity. You have a captive audience with the power of podcasting. This is a powerful tool to reach consumers, peers, or clients!

Entry to the world of podcasting is inexpensive but takes some effort. I’ll talk through the steps on creating your podcast and getting started in a single afternoon. I’ll also show you how you can use WordPress to start your marketing, organizing, storing, and publishing.

Simple Steps for Using WordPress to Build a Podcast Audience

Are you a blogger wanting to start a podcast or a podcaster who wants to capitalize on the traffic that only bloggers seem to get? This session contains simple steps for utilizing a WordPress website to leverage an audience to or from a podcast.

This session explains how to use WordPress and Podcasts together to build an audience on both mediums.

Time is Money: Use These Tools to Have More of Both

The tools and plugins that we use every day slowly change over time, and I love to share them so that we can learn from one another.

In particular, I’ll be talking about:

  • Tools for your website, for things like handling backups, updates and security.
  • Tools for your business, for things like billing, contracts and proposals.
  • Tools for getting things done, for things like task management, contacts, email and more.

Are You Ready for SEO?

Are you ready to start working on the SEO of your site? It can be confusing, incredibly expensive, and potentially a financial disaster, unless your foundational elements are in place. But, it doesn’t have to be scary! We will discuss the 5 things you need to have in place before you start investing in your site’s SEO, so you can move forward with confidence.