Keynote – The 5-Day Turnaround: Always Lead with Purpose

Please join Jeff Hilimire, author of The 5-Day Turnaround, as he shares the trials and tribulations of being a successful entrepreneur — and how defining his personal purpose has helped him achieve greater success in both his personal and professional life. Key learnings from the session include how to:

  • Embrace the mindset of a successful entrepreneur
  • Execute on the “Do-or-Die” mindset
  • Achieve more by doing less
  • Unlock your full potential by discovering your personal purpose

In addition, Jeff will also share the pivotal moment that changed everything in his career and has been the key to his success over the past eight years.

Getting Started with Google Analytics

Being able to see where your visitors are coming from, what they are doing on your site, and which of your marketing efforts are actually generating visitors and revenue is critical to your site’s long-term success. This is where website analytics comes in. Google Analytics is the most popular website analytics platform and we will look at how to get started with it in this talk.

In this talk, we will discuss:

  • How to see where your visitors are coming from
  • What pages/posts your visitors most spend time on
  • What actions your visitors do on your website
  • What UTM codes are and how to use them
  • How to see exactly which links in your marketing drive the most traffic and conversions
  • And much more!

Why I Redesigned My 2 Year Old Website… and Why You Probably Should Too

WordPress is evolving at high speed, as well as the tools that help us work effectively on the web. High-impact, targeted messaging and effective images are just part of the story. With new page builders, plugins and business processes, it’s time to evaluate your current site (I sure did)!

How to Keep Your Clients on Track, Engaged, and Singing Your Praises

Do you struggle to hold your clients’ interest and keep them on task? Do you suffer from scope creep, money chasing and project fatigue (aka, the project that NEVER ENDS!)?

Clients need (and crave!) boundaries, deadlines and – dare I say – gentle harassment. Learn how to automate the process of content collection, nurture your clients throughout the entire web build process and protect your business from committing to another project that never ends!

You will learn:

  1. How to determine if a client is the right fit
  2. How to stand out from the competition when pitching a project
  3. How to keep your clients on track and transform them into your best brand ambassadors

7 Steps to Sustainability for Small Businesses

Are you working hard trying to grow your agency / freelance business but things just aren’t gaining momentum? Let’s look at seven steps to sustainability that I’ve learned in my time as the co-founder and CEO of a WordPress shop. We grew from our couches to a full crew to acquisition in just five short years. I’ll share these key concepts with you in hopes of helping you drive sales, improve process, and increase your margins. If you’re a project away from dusting off your resume to get a “real job” – attend this workshop to see if you can make impactful changes and to keep your entrepreneurial dream alive!

Online Reviews – They’re Essential for Your Business

Reviews are an important part of your business’s online brand identity and each year they become more and more important, especially in Local SEO. Reviews can help boost brand loyalty and trust. We’ll discuss how businesses can get ahead of the competition with a good online review system in place.

Covered:

  • How reviews influence the buying decision
  • How to get MORE reviews
  • The DON’TS of Google Reviews – You Don’t Want to Get Reviews Removed or your Account Suspended!
  • Responding to Reviews
  • Key elements of a Review Strategy
  • Key Statistics to keep an eye on

Drag & Drop Into a Website Design Business – Without Any Coding Experience

Divi, a popular visual WordPress page and theme builder, is a website designer’s answer to building custom WordPress themes for clients without any coding experience. In this session you will learn how easy it is to use Divi to design a WordPress theme from scratch. You will see how quickly you can build a unique WordPress theme branded and tailored for your client’s specific needs. As an added bonus you’ll also learn how to use Divi to package themes for resale. You will finally be able to add WordPress theme builder to your website design business with zero coding experience needed.

WordPress Full-Time

A talk for those who are looking to make the jump into WordPress Full-time but not sure where to start. After unexpectedly losing my job at 38 I successfully navigated the treacherous waters of starting my own WordPress based agency. In this talk, I’ll share some of the hurdles I had to overcome in order to get to the most rewarding career I’ve ever had.

Hosting It Yourself

I’ll be explaining other hosting options that are viable even if you aren’t a PHP developer. This will help you offer good hosting options keeping the profit in your pocket.