Keynote – The 5-Day Turnaround: Always Lead with Purpose

Please join Jeff Hilimire, author of The 5-Day Turnaround, as he shares the trials and tribulations of being a successful entrepreneur — and how defining his personal purpose has helped him achieve greater success in both his personal and professional life. Key learnings from the session include how to:

  • Embrace the mindset of a successful entrepreneur
  • Execute on the “Do-or-Die” mindset
  • Achieve more by doing less
  • Unlock your full potential by discovering your personal purpose

In addition, Jeff will also share the pivotal moment that changed everything in his career and has been the key to his success over the past eight years.

Are You Ready for SEO?

Are you ready to start working on the SEO of your site? It can be confusing, incredibly expensive, and potentially a financial disaster, unless your foundational elements are in place. But, it doesn’t have to be scary! We will discuss the 5 things you need to have in place before you start investing in your site’s SEO, so you can move forward with confidence.

Accidental Business Owner: Now What?

It’s wonderful many people earn a living using WordPress: launching sites, building plugins, and designing themes. But sometimes we find ourselves in the middle of running a business we thought was just a fun hobby. How do you change your hobby to a hustle?

A successful hobby is the path to a successful business. So, how do you take your WordPress side hustle to a full-time gig? In this talk, we’ll discuss how to recognize your hobby isn’t just a hobby, how to build in steps and processes to help it scale, and how to know that the timing is right to launch.

What Is Voice Search and How to Prepare for It

Smart Phones and Smart Speakers are changing how people search. Voice Searches are more like questions instead of just keywords. Voice Technology is changing how we access information. The Search Engines (Google, Bing, Yelp, etc.) are all preparing for changes caused by Voice Technology. Voice Search Optimization and Voice SEO are the latest buzzwords. Let’s demystify these terms and talk about how to optimize for Voice.

After the Form Submission

Everyone focuses on building a form, but what happens after the form submission? The answer to that will change your business life forever. You’ll leave with at least one idea for how you can better use web-based forms in your business.

Turning Your Website into a Competitive Advantage

When a website highlights your unfair advantage, it helps customers find you and it showcases why you are the answer to their problem. Make your website more than a brochure by designing it with your end-user in mind. Together, we’ll define your customer’s biggest challenge and come up with a plan to position you as the solution.

Agency of One

More recently the freelance landscape has become crowded, but there’s still a chance to be successful if you know how to stand out from the rest. If you are going to survive as a freelancer in today’s climate, you have to combine your creative skill with a business skill.

What’s the difference between a freelancer, agency and consultant? The answer to this question is the key to increasing your value as a freelancer.

In this session, we will uncover the 4 parts of the creative process and discuss the best elements of freelancing to increase the pricing on your unique value proposition.

10 Steps to Generate More Traffic for Your WordPress Website for FREE

If you’re not into paying for Google ads or Facebook ads, these 10 steps will help generate more traffic to your WordPress website. We will go through these one by one on how these activities can help drive visitors to your website. More visitors mean potential leads.

  1. On-Page SEO Best Practices
  2. Guest Blog and build referral links (off page SEO)
  3. Google My Business Optimized
  4. Mobile Friendly
  5. Page Speed
  6. Identifying Right Keywords
  7. Bing Webmaster
  8. Social Media, Links and Hashtags
  9. Content is King – Your website, Medium, Linkedin, Youtube
  10. Free webinars, tutorials, infographics

Preparing Your WordPress Business for the Coming Recession

Last year, economists began warning that a recession was on the horizon. Are you ready? What would happen to your business if the economy slowed down and opportunities dried up? Are you at risk? In this talk, Nathan will share some hard lessons he learned during the last recession, and some strategies he implemented that protected his business and helped it to grow in the years to come.

Key Takeaways:

  1. Warning signs of a business that is at risk in recession
  2. Lessons I learned during the recession of 2008-2009
  3. Strategies for sustaining a healthy business during touch times

Building Genuine Human Trust Online

Building trust is so more than getting people to buy your products or services (although that can be a nice side effect). Building trust means that your voice and your ideas are communicated in ways that resonate with an audience. As an internet-connected professional, what are some of the steps you can take to demonstrate your trustworthiness and create a community that gives you their trust? In this presentation, we will look at multiple approaches for building genuine human trust online with your audience.