Jake Aull has been creator, principal and chief SEO at Zen Fires Digital Marketing since 2010. But has been in the internet marketing business since such a label existed. Jake began doing web design and branding in the late ’90s as a partner in his own creative agency. While transitioning deeper into online marketing strategies, analytics, research and search engine optimization, Jake completed an M.S. in Marketing from Georgia State University’s Robinson College of Business in 2009. There he customized his degree program and executed an independent capstone thesis project on social media marketing. In late 2010 GSU RCB asked him to write and teach its first course on Social Media Marketing, which he continues today, bringing in real-world companies and projects for students. He was the author for the Instructor’s Manual of Pearson-Prentice Hall’s first Social Media Marketing text book. He wrote another book on digital marketing, WordPress SEO Success: Search Engine Optimization for your WordPress Website or Blog, again published by Pearson-Prentice Hall, as both a print and e-book in 2014 available at Barnes and Noble and Amazon. He has been published in interviews from sources such as WSB-TV, the Atlanta Business Chronicle, Oz Magazine and Atlanta Business Radio X. He has spoken in conferences and webinars across the US for SEMrush, WordCamp and others on topics of search engine and social media marketing. Jake Aull has been Chair for both the Atlanta Interactive Marketing Association Social Media SIG and Search Marketing SIG, speaking and bringing in prominent experts for business community seminars. Jake was similarly a co-founder and instructor for The Change Challenge, an educational experience for non-profits to learn digital marketing. He is currently president of SCAD Alumni in Atlanta and is principal of Zen Fires Search Marketing.