Contact

Category: Content Strategy

  • The WordPress SEO Checkup: Tools for Regular Site Audits

    Keeping your WordPress site SEO-friendly is a continuous process. Regular audits help ensure your site’s SEO is on point. But with the plethora of plugins and tools, which ones should you use? This talk will cover: Walk away with a clearer understanding of SEO audits and a list of reliable tools to help maintain your…

  • What you need to know about the Reorganized Guidelines for Google Business Profiles (GBP)

    Guidelines for representing your business on Google were updated on July 31st. Are you compliant or is your business at risk of being suspended or even losing your entire Google Business Profile – including your reviews? Google’s evolving guidelines play a pivotal role in shaping your online visibility and reputation. It’s crucial for your business…

  • Benefits, not features: How to speak human about your product

    Get people excited to buy your product by speaking authentically about how it will solve their problem. Learn messaging strategies that resonate with your target audience and help you stand out from the competition.

  • Death to Slide Decks: Why Your Next Presentation Needs to be a Webpage

    Slide decks, slideshows, and PowerPoints are tied to a time when content was static and contained in finite pages. We navigated through content by moving from slide to slide, page to page. We had to turn the page or hit ‘next. But now we have websites and digital media. So not only has content evolved…

  • The Impact of AI on SEO Content

    As AI has steamrolled its way into 2023, it’s important we understand the implications of AI (both the good and the bad) on the SEO content landscape. This session is designed to help designers, marketers, content creators, business owners, and subject matter experts understand how to factor new AI best practices into your content strategy…

  • Why I love GA4- and think you can too

    I hate that Google forced us all into GA4 but, as I get to know it, I’m falling in love! Give me some of your time and I’ll show you why it’s still the best tool out there for measuring your marketing efforts. I’ll also dispel some of the fear mongering about why you shouldn’t…