{"id":1375,"date":"2020-02-20T09:00:00","date_gmt":"2020-02-20T14:00:00","guid":{"rendered":"https:\/\/2020.atlanta.wordcamp.org\/?post_type=wcb_session&#038;p=1375"},"modified":"2020-02-20T16:44:52","modified_gmt":"2020-02-20T21:44:52","slug":"how-to-increase-ecommerce-conversions","status":"publish","type":"wcb_session","link":"https:\/\/atlanta.wordcamp.org\/2020\/session\/how-to-increase-ecommerce-conversions\/","title":{"rendered":"How To Increase Ecommerce Conversions"},"content":{"rendered":"\n<p>Do you want shoppers, or do you want buyers? An ecommerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn\u2019t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time \u2013 and a thoughtful strategy. We\u2019ll go over some simple tips you can use to increase engagement, lower customer acquisition costs and, ultimately, improve store sales.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want shoppers, or do you want buyers? An ecommerce store is only as valuable as the number of visitors it converts to buyers. But Rome wasn\u2019t built in a day and neither is a successful online store. Building a sustainable, cash positive storefront takes time \u2013 and a thoughtful strategy. We\u2019ll go over &hellip; <a href=\"https:\/\/atlanta.wordcamp.org\/2020\/session\/how-to-increase-ecommerce-conversions\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;How To Increase Ecommerce Conversions&#8221;<\/span><\/a><\/p>\n","protected":false},"author":6250429,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1587229200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1077],"footnotes":""},"session_track":[45],"session_category":[41],"class_list":["post-1375","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-blue-room","wcb_session_category-ecommerce"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"April 18, 2020","time":"1:00 pm"},"session_speakers":[{"id":"1077","slug":"topher-derosia","name":"Topher DeRosia","link":"https:\/\/atlanta.wordcamp.org\/2020\/speaker\/topher-derosia\/"}],"session_cats_rendered":"Ecommerce","_links":{"self":[{"href":"https:\/\/atlanta.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1375","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlanta.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/atlanta.wordcamp.org\/2020\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/atlanta.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1375\/revisions"}],"predecessor-version":[{"id":1376,"href":"https:\/\/atlanta.wordcamp.org\/2020\/wp-json\/wp\/v2\/sessions\/1375\/revisions\/1376"}],"speakers":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2020\/wp-json\/wp\/v2\/speakers\/1077"}],"author":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2020\/wp-json\/wporg\/v1\/users\/topher1kenobe"}],"wp:attachment":[{"href":"https:\/\/atlanta.wordcamp.org\/2020\/wp-json\/wp\/v2\/media?parent=1375"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_track?post=1375"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2020\/wp-json\/wp\/v2\/session_category?post=1375"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}