{"id":6560,"date":"2019-03-24T15:04:57","date_gmt":"2019-03-24T19:04:57","guid":{"rendered":"https:\/\/2019.atlanta.wordcamp.org\/?post_type=wcb_session&#038;p=6560"},"modified":"2019-03-24T15:04:57","modified_gmt":"2019-03-24T19:04:57","slug":"how-to-clarify-your-message-so-clients-listen","status":"publish","type":"wcb_session","link":"https:\/\/atlanta.wordcamp.org\/2019\/session\/how-to-clarify-your-message-so-clients-listen\/","title":{"rendered":"How To Clarify Your Message So Clients Listen"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When it comes to talking about their businesses, many people are so close to their products or services they don&#8217;t know where to start. The StoryBrand Marketing Framework helps companies understand what customers are looking for so they can tell their story in such a way people listen. The human brain is drawn to CLARITY and away from confusion. If customers are confused about what you offer, they&#8217;ll look past you for somebody who can say it clearly. The StoryBrand Marketing Framework will teach you how to clarify your message and communicate to customers in a way that gets them to respond. Once you clarify your message, your marketing starts working for you, your team members are converted into a sales force and your customers speak a viral message that spreads. Companies that clarify their messaging win in the marketplace. Visit storybrand.com to learn more about how you can clarify your message so customers listen. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>When it comes to talking about their businesses, many people are so close to their products or services they don&#8217;t know where to start. The StoryBrand Marketing Framework helps companies understand what customers are looking for so they can tell &hellip; <a href=\"https:\/\/atlanta.wordcamp.org\/2019\/session\/how-to-clarify-your-message-so-clients-listen\/\">Continue reading <span class=\"assistive-text\">How To Clarify Your Message So Clients Listen<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":9114287,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1557082800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[6070],"footnotes":""},"session_track":[1279543],"session_category":[],"class_list":["post-6560","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-amphitheater"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paiD6H-1HO","session_date_time":{"date":"May 5, 2019","time":"3:00 pm"},"session_speakers":[{"id":"6070","slug":"danny-peavey","name":"Danny Peavey","link":"https:\/\/atlanta.wordcamp.org\/2019\/speaker\/danny-peavey\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/9114287"}],"version-history":[{"count":1,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6560\/revisions"}],"predecessor-version":[{"id":6561,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6560\/revisions\/6561"}],"speakers":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/6070"}],"wp:attachment":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=6560"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=6560"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=6560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}