{"id":6558,"date":"2019-03-24T15:03:51","date_gmt":"2019-03-24T19:03:51","guid":{"rendered":"https:\/\/2019.atlanta.wordcamp.org\/?post_type=wcb_session&#038;p=6558"},"modified":"2019-03-24T15:03:51","modified_gmt":"2019-03-24T19:03:51","slug":"a-b-testing-in-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/atlanta.wordcamp.org\/2019\/session\/a-b-testing-in-wordpress\/","title":{"rendered":"A\/B Testing in WordPress"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">If you&#8217;re building profitable WordPress sites for yourself or client, you can increase their value and improve user experience through A\/B testing. This talk will walk you through the basic technical, statistical, and strategic concepts you&#8217;ll need to get started and close with a survey of tools you can use &#8211; including one that&#8217;s fully integrated into WordPress.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you&#8217;re building profitable WordPress sites for yourself or client, you can increase their value and improve user experience through A\/B testing. This talk will walk you through the basic technical, statistical, and strategic concepts you&#8217;ll need to get started &hellip; <a href=\"https:\/\/atlanta.wordcamp.org\/2019\/session\/a-b-testing-in-wordpress\/\">Continue reading <span class=\"assistive-text\">A\/B Testing in WordPress<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":16777960,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1557079200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[6154],"footnotes":""},"session_track":[1279543],"session_category":[],"class_list":["post-6558","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-amphitheater"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paiD6H-1HM","session_date_time":{"date":"May 5, 2019","time":"2:00 pm"},"session_speakers":[{"id":"6154","slug":"brian-hall","name":"Brian Hall","link":"https:\/\/atlanta.wordcamp.org\/2019\/speaker\/brian-hall\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6558","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6558\/revisions"}],"predecessor-version":[{"id":6559,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6558\/revisions\/6559"}],"speakers":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/6154"}],"author":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/briandavidhall"}],"wp:attachment":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=6558"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=6558"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=6558"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}