{"id":6516,"date":"2019-03-24T14:46:00","date_gmt":"2019-03-24T18:46:00","guid":{"rendered":"https:\/\/2019.atlanta.wordcamp.org\/?post_type=wcb_session&#038;p=6516"},"modified":"2019-03-24T14:46:01","modified_gmt":"2019-03-24T18:46:01","slug":"the-art-of-presenting-web-content","status":"publish","type":"wcb_session","link":"https:\/\/atlanta.wordcamp.org\/2019\/session\/the-art-of-presenting-web-content\/","title":{"rendered":"The Art of Presenting Web Content"},"content":{"rendered":"\n<p>With the glut of information and competitors online, how will you engage busy buyers who have such short attention spans? Two ways: by using design to draw folks into the key messages on your website; and by crafting those messages to make a genuine connection.<\/p>\n\n\n\n<p>We\u2019ll look at a pile of before-and-after examples to explore some surprisingly simple ideas and insights that really can help your site stand out. The trick, as we\u2019ll see, is to approach things from the buyer\u2019s perspective instead of the seller\u2019s perspective. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>With the glut of information and competitors online, how will you engage busy buyers who have such short attention spans? Two ways: by using design to draw folks into the key messages on your website; and by crafting those messages &hellip; <a href=\"https:\/\/atlanta.wordcamp.org\/2019\/session\/the-art-of-presenting-web-content\/\">Continue reading <span class=\"assistive-text\">The Art of Presenting Web Content<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13652457,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1556982000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[6144],"footnotes":""},"session_track":[761421],"session_category":[],"class_list":["post-6516","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-anne-cramer"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paiD6H-1H6","session_date_time":{"date":"May 4, 2019","time":"11:00 am"},"session_speakers":[{"id":"6144","slug":"tom-tortorici","name":"Tom Tortorici","link":"https:\/\/atlanta.wordcamp.org\/2019\/speaker\/tom-tortorici\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6516","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/users\/13652457"}],"version-history":[{"count":1,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6516\/revisions"}],"predecessor-version":[{"id":6517,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6516\/revisions\/6517"}],"speakers":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/6144"}],"wp:attachment":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=6516"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=6516"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=6516"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}