{"id":6510,"date":"2019-03-24T14:43:25","date_gmt":"2019-03-24T18:43:25","guid":{"rendered":"https:\/\/2019.atlanta.wordcamp.org\/?post_type=wcb_session&#038;p=6510"},"modified":"2019-03-24T14:43:25","modified_gmt":"2019-03-24T18:43:25","slug":"get-the-most-out-of-your-website-measure-everything","status":"publish","type":"wcb_session","link":"https:\/\/atlanta.wordcamp.org\/2019\/session\/get-the-most-out-of-your-website-measure-everything\/","title":{"rendered":"Get the Most Out of Your Website: Measure Everything!"},"content":{"rendered":"\n<p>Rather than waste money on magazine ads and coupon books, you&#8217;ve invested in a website to promote your business. I&#8217;m sure it&#8217;s a beautiful site. You might even get some traffic. Congratulations!<\/p>\n\n\n\n<p>Is that traffic beneficial? Are your marketing efforts actually working? Is it helping grow your business?<\/p>\n\n\n\n<p>I&#8217;d like to show you what you can do to better understand traffic to your site. I&#8217;ll explain the different ways you can measure your site. I&#8217;ll show you which are helpful, and which are distractions. In fact, we&#8217;ll start to develop a digital measurement plan for your website (and your business).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rather than waste money on magazine ads and coupon books, you&#8217;ve invested in a website to promote your business. I&#8217;m sure it&#8217;s a beautiful site. You might even get some traffic. Congratulations! Is that traffic beneficial? Are your marketing efforts &hellip; <a href=\"https:\/\/atlanta.wordcamp.org\/2019\/session\/get-the-most-out-of-your-website-measure-everything\/\">Continue reading <span class=\"assistive-text\">Get the Most Out of Your Website: Measure Everything!<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":13881536,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1557079200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[6068],"footnotes":""},"session_track":[1214580],"session_category":[],"class_list":["post-6510","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-mark-pope"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paiD6H-1H0","session_date_time":{"date":"May 5, 2019","time":"2:00 pm"},"session_speakers":[{"id":"6068","slug":"david-zimmerman","name":"David Zimmerman","link":"https:\/\/atlanta.wordcamp.org\/2019\/speaker\/david-zimmerman\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6510\/revisions"}],"predecessor-version":[{"id":6511,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6510\/revisions\/6511"}],"speakers":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/6068"}],"author":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/dizzysoft"}],"wp:attachment":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=6510"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=6510"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=6510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}