{"id":6496,"date":"2019-03-24T14:38:14","date_gmt":"2019-03-24T18:38:14","guid":{"rendered":"https:\/\/2019.atlanta.wordcamp.org\/?post_type=wcb_session&#038;p=6496"},"modified":"2019-03-24T14:38:14","modified_gmt":"2019-03-24T18:38:14","slug":"data-driven-marketing-with-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/atlanta.wordcamp.org\/2019\/session\/data-driven-marketing-with-wordpress\/","title":{"rendered":"Data-Driven Marketing with WordPress"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Does this quote resonate with you\u2026<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>&#8220;Half the money I spend on advertising is wasted; the trouble is I don&#8217;t know which half.&#8221;<\/p><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Given the amount of data available today, you need to know what marketing endeavors are working for your business. With this information, you will be able to focus the marketing budget toward what is working and identify where things need to be changed.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does this quote resonate with you\u2026 &#8220;Half the money I spend on advertising is wasted; the trouble is I don&#8217;t know which half.&#8221; Given the amount of data available today, you need to know what marketing endeavors are working for &hellip; <a href=\"https:\/\/atlanta.wordcamp.org\/2019\/session\/data-driven-marketing-with-wordpress\/\">Continue reading <span class=\"assistive-text\">Data-Driven Marketing with WordPress<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2843197,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1556996400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[6116],"footnotes":""},"session_track":[1214580],"session_category":[],"class_list":["post-6496","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-mark-pope"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paiD6H-1GM","session_date_time":{"date":"May 4, 2019","time":"3:00 pm"},"session_speakers":[{"id":"6116","slug":"frank-jones","name":"Frank Jones","link":"https:\/\/atlanta.wordcamp.org\/2019\/speaker\/frank-jones\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6496\/revisions"}],"predecessor-version":[{"id":6497,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6496\/revisions\/6497"}],"speakers":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/6116"}],"author":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/frankcjones"}],"wp:attachment":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=6496"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=6496"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=6496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}