{"id":6450,"date":"2019-03-24T14:14:41","date_gmt":"2019-03-24T18:14:41","guid":{"rendered":"https:\/\/2019.atlanta.wordcamp.org\/?post_type=wcb_session&#038;p=6450"},"modified":"2019-03-26T20:14:23","modified_gmt":"2019-03-27T00:14:23","slug":"finding-your-unfair-advantage","status":"publish","type":"wcb_session","link":"https:\/\/atlanta.wordcamp.org\/2019\/session\/finding-your-unfair-advantage\/","title":{"rendered":"Turning Your Website into a Competitive Advantage"},"content":{"rendered":"\n<p>Make sure your website is more than a brochure, make it your unfair advantage. Customers find out everything about you from your site. Making sure your site is designed to position you as the solution to your customer\u2019s problems is a critical step in acquisition and retention. Together, we\u2019ll define your customer\u2019s biggest challenge and make sure your website shows why you are the answer.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Make sure your website is more than a brochure, make it your unfair advantage. Customers find out everything about you from your site. Making sure your site is designed to position you as the solution to your customer\u2019s problems is &hellip; <a href=\"https:\/\/atlanta.wordcamp.org\/2019\/session\/finding-your-unfair-advantage\/\">Continue reading <span class=\"assistive-text\">Turning Your Website into a Competitive Advantage<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":11682451,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1556978400,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[6110],"footnotes":""},"session_track":[269790],"session_category":[],"class_list":["post-6450","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-paul-duke"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/paiD6H-1G2","session_date_time":{"date":"May 4, 2019","time":"10:00 am"},"session_speakers":[{"id":"6110","slug":"chris-lafay","name":"Chris LaFay","link":"https:\/\/atlanta.wordcamp.org\/2019\/speaker\/chris-lafay\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6450","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6450\/revisions"}],"predecessor-version":[{"id":6636,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/sessions\/6450\/revisions\/6636"}],"speakers":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/speakers\/6110"}],"author":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wporg\/v1\/users\/chrislafay"}],"wp:attachment":[{"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/media?parent=6450"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_track?post=6450"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2019\/wp-json\/wp\/v2\/session_category?post=6450"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}