{"id":3593,"date":"2018-03-07T14:14:21","date_gmt":"2018-03-07T14:14:21","guid":{"rendered":"https:\/\/2018.atlanta.wordcamp.org\/?post_type=wcb_session&#038;p=3593"},"modified":"2018-03-07T14:14:21","modified_gmt":"2018-03-07T14:14:21","slug":"10-tips-to-creating-an-effective-landing-page","status":"publish","type":"wcb_session","link":"https:\/\/atlanta.wordcamp.org\/2018\/session\/10-tips-to-creating-an-effective-landing-page\/","title":{"rendered":"10 Tips to Creating an Effective Landing Page"},"content":{"rendered":"<p>&#8220;Landing pages are one of the easiest and most cost-effective ways to get a message to your target audience and a terrific tool to move prospects through the sales cycle. Done well, your landing page can generate high response rates and results including increased e-commerce sales and valuable sales leads.<\/p>\n<p>We&#8217;ll discuss what makes a good landing page, with examples and the elements that make a landing page effective.&#8221;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Landing pages are one of the easiest and most cost-effective ways to get a message to your target audience and a terrific tool to move prospects through the sales cycle. Done well, your landing page can generate high response rates &hellip; <a href=\"https:\/\/atlanta.wordcamp.org\/2018\/session\/10-tips-to-creating-an-effective-landing-page\/\">Continue reading <span class=\"assistive-text\">10 Tips to Creating an Effective Landing Page<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":5773880,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1523790000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[3508],"footnotes":""},"session_track":[516822],"session_category":[],"class_list":["post-3593","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-upstairs"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p8CBHG-VX","session_date_time":{"date":"April 15, 2018","time":"11:00 am"},"session_speakers":[{"id":"3508","slug":"sheila-oliver","name":"Sheila Oliver","link":"https:\/\/atlanta.wordcamp.org\/2018\/speaker\/sheila-oliver\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/atlanta.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlanta.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/atlanta.wordcamp.org\/2018\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/atlanta.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3593\/revisions"}],"predecessor-version":[{"id":3594,"href":"https:\/\/atlanta.wordcamp.org\/2018\/wp-json\/wp\/v2\/sessions\/3593\/revisions\/3594"}],"speakers":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2018\/wp-json\/wp\/v2\/speakers\/3508"}],"author":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2018\/wp-json\/wporg\/v1\/users\/sheilaoliver"}],"wp:attachment":[{"href":"https:\/\/atlanta.wordcamp.org\/2018\/wp-json\/wp\/v2\/media?parent=3593"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_track?post=3593"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2018\/wp-json\/wp\/v2\/session_category?post=3593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}