Most WordPress users know the power of video in terms of site performance and page rankings, but they may not know that the most effective website videos incorporate another very important element—storytelling. In this discussion, I will describe and give examples of different storytelling techniques, from interviews and testimonials to on-camera demonstrations and montage. And I will explain how the most engaging videos don’t try to sell anything, they provide insight and context into how products are used, and what makes one business stand out from another. Find out how video storytelling can help websites and blogs connect with visitors and attract audience.