“Your organization’s homepage has a crucial job. More than anything, it must facilitate a quick and clear connection with your viewer.
When someone visits your website, they arrive with the intention to solve a specific problem and need to know quickly, is this what I’m looking for? To answer this question, your organization needs to explain what you do, who you do it for, and if you are the right fit.
When it comes to websites especially, time is of the essence! Over and over, studies show that viewers will not spend very long trying to figure out what you’re all about, so you must communicate this quickly.
We’ll discuss what your home page must have in order to make quick and clear connections with your audience and motivate them to take action.”