“Optimizing a website to rank well in Google and other search engines can be hard. There are a lot of factors to consider and best practices change quickly. Optimizing a WordPress site specifically can be a breeze if you know what to look for and what plugins to leverage. In this session, we’ll cover basics of Search Engine Optimization (SEO), including recent changes to Google search results & snippets, as well as Technical SEO best practices for a WordPress website, and some helpful plugins to make life easier.
Specifically, we will dive into title tag and metadata best practices for today’s search landscape, how to leverage Schema data markup, how to identify common duplicate content problems, best practices for site and url structure, and what a sitemap is and why it’s important. In each of these topics we will also cover helpful plugins and implementation on a WordPress site.”
Audience: WordPress users and website managers interested in learning the fundamentals of SEO, while being introduced to some Technical SEO concepts and best practices.