{"id":590,"date":"2017-01-26T08:03:08","date_gmt":"2017-01-26T13:03:08","guid":{"rendered":"https:\/\/2017.atlanta.wordcamp.org\/?post_type=wcb_session&#038;p=590"},"modified":"2017-02-02T06:05:03","modified_gmt":"2017-02-02T11:05:03","slug":"ab-testing-which-way-does-your-duck-face","status":"publish","type":"wcb_session","link":"https:\/\/atlanta.wordcamp.org\/2017\/session\/ab-testing-which-way-does-your-duck-face\/","title":{"rendered":"A\/B Testing, Which Way Does Your Duck Face?"},"content":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%?<\/p>\n<p>Think this sounds silly? It is, but backed by research. Spend some time to learn about what a\/b testing is, what things to test, testing methodology and the best tools to use for your WordPress site.<\/p>\n<p>Everyone will get a handout of the very same checklist I use when A\/B testing our client&#8217;s sites. One of our clients, an insurance company, increased leads by making just a small 2px change.<\/p>\n<p>Want YOUR site to be tested live? Please tweet me your URL @MPMIKE with the hashtag #TESTME. Selected sites will get live feedback and examples.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you know that if you have a picture of a duck having it face left or right can increase your conversions by 40%? Think this sounds silly? It is, but backed by research. Spend some time to learn about &hellip; <a href=\"https:\/\/atlanta.wordcamp.org\/2017\/session\/ab-testing-which-way-does-your-duck-face\/\">Continue reading <span class=\"assistive-text\">A\/B Testing, Which Way Does Your Duck Face?<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15189288,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1489950000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[589],"footnotes":""},"session_track":[761421],"session_category":[],"class_list":["post-590","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-anne-cramer"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"March 19, 2017","time":"3:00 pm"},"session_speakers":[{"id":"589","slug":"mike-demo","name":"Mike Demo","link":"https:\/\/atlanta.wordcamp.org\/2017\/speaker\/mike-demo\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/590","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/590\/revisions"}],"predecessor-version":[{"id":1746,"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/590\/revisions\/1746"}],"speakers":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/589"}],"author":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/mpmike"}],"wp:attachment":[{"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=590"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=590"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}