{"id":1253,"date":"2017-01-26T08:17:05","date_gmt":"2017-01-26T13:17:05","guid":{"rendered":"https:\/\/2017.atlanta.wordcamp.org\/?post_type=wcb_session&#038;p=1253"},"modified":"2017-01-31T14:43:54","modified_gmt":"2017-01-31T19:43:54","slug":"finding-your-pot-of-gold-isnt-about-luck-how-to-prospect-nurture-and-close-the-right-clients","status":"publish","type":"wcb_session","link":"https:\/\/atlanta.wordcamp.org\/2017\/session\/finding-your-pot-of-gold-isnt-about-luck-how-to-prospect-nurture-and-close-the-right-clients\/","title":{"rendered":"Finding Your Pot of Gold Isn\u2019t About Luck: How to Prospect, Nurture and Close the Right Clients"},"content":{"rendered":"<p>Every company\u2019s biggest challenge is finding and closing sales. Finding your pot of gold at the end of the rainbow doesn\u2019t involve luck or getting past the leprechaun. Our joint talk (Leah Halbina, Account Manager &amp; Krystal Galewski, Business Development Specialist) will dive into and provide guidance on this common struggle for big companies, small companies and freelancers alike. At emagine, our Business Development &amp; Sales team is on the front lines of finding the companies we want to work with, attracting the right contacts, nurturing prospects and closing the deal. We know first-hand that it\u2019s not an easy task but we also know it\u2019s not impossible. In a world where tactics are constantly changing, it\u2019s important to be strategic. Making it about your prospect (and not completely about you and your business) can go a long way in a world of standardized sales emails and boilerplate proposals.<\/p>\n<p>First, prospector Krystal Galewski will talk about:<br \/>\n&#8211; Defining your ideal client<br \/>\n&#8211; Identifying the companies you want to work with<br \/>\n&#8211; Finding the right contacts<br \/>\n&#8211; Attracting and nurturing prospects<\/p>\n<p>Then, Leah (\u201cThe Closer\u201d) will discuss:<br \/>\n&#8211; Researching and understanding a potential client and their world<br \/>\n&#8211; Creating a personalized proposal<br \/>\n&#8211; How to set yourself apart and seal the deal<\/p>\n<p>We know from experience that this approach works because our close rate has improved dramatically since making changes nearly a year ago. This talk is for anyone who is out there trying to find and win new business. Applying these steps and the principles we\u2019ll share to your business can help you grow if you\u2019re ready to get out there and make the change.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Every company\u2019s biggest challenge is finding and closing sales. Finding your pot of gold at the end of the rainbow doesn\u2019t involve luck or getting past the leprechaun. Our joint talk (Leah Halbina, Account Manager &amp; Krystal Galewski, Business Development &hellip; <a href=\"https:\/\/atlanta.wordcamp.org\/2017\/session\/finding-your-pot-of-gold-isnt-about-luck-how-to-prospect-nurture-and-close-the-right-clients\/\">Continue reading <span class=\"assistive-text\">Finding Your Pot of Gold Isn\u2019t About Luck: How to Prospect, Nurture and Close the Right Clients<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":15250593,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1489849200,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1252,1531],"footnotes":""},"session_track":[269790],"session_category":[],"class_list":["post-1253","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-paul-duke"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"March 18, 2017","time":"11:00 am"},"session_speakers":[{"id":"1252","slug":"leah-halbina","name":"Leah Halbina","link":"https:\/\/atlanta.wordcamp.org\/2017\/speaker\/leah-halbina\/"},{"id":"1531","slug":"krystal-galewski","name":"Krystal Galewski","link":"https:\/\/atlanta.wordcamp.org\/2017\/speaker\/krystal-galewski\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1253\/revisions"}],"predecessor-version":[{"id":1469,"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/sessions\/1253\/revisions\/1469"}],"speakers":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1252"},{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/speakers\/1531"}],"author":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wporg\/v1\/users\/lmcrusan"}],"wp:attachment":[{"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/media?parent=1253"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_track?post=1253"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2017\/wp-json\/wp\/v2\/session_category?post=1253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}