The visual design of a website is only half the job. The other half is the writing, which can engage and convert visitors if it\u2019s done right \u2014 or push them away if it\u2019s done wrong. Come find out why good marketing copy is just as much about the customer as it is about the company. Check out a slew of home page makeovers, to see how a creative treatment of a strategic message makes a business stand out. And uncover insights for making a genuine connection with those nice people who visit your (or your client\u2019s) site.<\/p>\n
Not a writer? Get helpful tips for working with copywriters.<\/p>\n","protected":false},"excerpt":{"rendered":"
The visual design of a website is only half the job. The other half is the writing, which can engage and convert visitors if it\u2019s done right \u2014 or push them away if it\u2019s done wrong. Come find out why … Continue reading All Users: Smart Writing for Business Websites<\/span>