{"id":1187,"date":"2016-02-12T12:25:17","date_gmt":"2016-02-12T17:25:17","guid":{"rendered":"https:\/\/2016.atlanta.wordcamp.org\/?post_type=wcb_session&#038;p=1187"},"modified":"2016-02-20T12:16:01","modified_gmt":"2016-02-20T17:16:01","slug":"the-zombie-cure-content-strategy-for-better-websites","status":"publish","type":"wcb_session","link":"https:\/\/atlanta.wordcamp.org\/2016\/session\/the-zombie-cure-content-strategy-for-better-websites\/","title":{"rendered":"All Users: The Zombie Cure: Content Strategy for Better Websites"},"content":{"rendered":"<p>What communication mistakes do organizations make that cause them to be zombie-like? Learn about research on identity and communication that impacts content decisions on our websites. In this session, we&#8217;ll discuss how to avoid being like &#8220;the undead&#8221; by:<\/p>\n<ul>\n<li>identifying communication problems on the web generally and on your own website<\/li>\n<li>determining your organization&#8217;s identity (it&#8217;s not the same thing as your brand)<\/li>\n<li>finding consistency in written and visual content with your identity<\/li>\n<li>selecting the right visuals for your website (photos, videos, graphics) and avoiding problematic ones<\/li>\n<li>getting others on board with this consistency (it&#8217;s sometimes like herding cats, I know)<\/li>\n<\/ul>\n<p>We will talk about real-life examples of these various issues. You&#8217;ll walk away with practical tips you can begin using immediately to improve your organization&#8217;s communication on your website and beyond.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What communication mistakes do organizations make that cause them to be zombie-like? Learn about research on identity and communication that impacts content decisions on our websites. In this session, we&#8217;ll discuss how to avoid being like &#8220;the undead&#8221; by: identifying &hellip; <a href=\"https:\/\/atlanta.wordcamp.org\/2016\/session\/the-zombie-cure-content-strategy-for-better-websites\/\">Continue reading <span class=\"assistive-text\">All Users: The Zombie Cure: Content Strategy for Better Websites<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3004019,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1458496800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1185],"footnotes":""},"session_track":[269666],"session_category":[],"class_list":["post-1187","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-mark-c-pope"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"March 20, 2016","time":"2:00 pm"},"session_speakers":[{"id":"1185","slug":"melissa-eggleston","name":"Melissa Eggleston","link":"https:\/\/atlanta.wordcamp.org\/2016\/speaker\/melissa-eggleston\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/atlanta.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlanta.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/atlanta.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2016\/wp-json\/wp\/v2\/users\/3004019"}],"version-history":[{"count":2,"href":"https:\/\/atlanta.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1187\/revisions"}],"predecessor-version":[{"id":2533,"href":"https:\/\/atlanta.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1187\/revisions\/2533"}],"speakers":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1185"}],"wp:attachment":[{"href":"https:\/\/atlanta.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1187"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1187"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}