What communication mistakes do organizations make that cause them to be zombie-like? Learn about research on identity and communication that impacts content decisions on our websites. In this session, we’ll discuss how to avoid being like “the undead” by:
- identifying communication problems on the web generally and on your own website
- determining your organization’s identity (it’s not the same thing as your brand)
- finding consistency in written and visual content with your identity
- selecting the right visuals for your website (photos, videos, graphics) and avoiding problematic ones
- getting others on board with this consistency (it’s sometimes like herding cats, I know)
We will talk about real-life examples of these various issues. You’ll walk away with practical tips you can begin using immediately to improve your organization’s communication on your website and beyond.