{"id":950,"date":"2015-02-21T14:40:29","date_gmt":"2015-02-21T19:40:29","guid":{"rendered":"https:\/\/2015.atlanta.wordcamp.org\/?post_type=wcb_session&#038;p=950"},"modified":"2015-02-25T17:31:39","modified_gmt":"2015-02-25T22:31:39","slug":"your-web-form-stinks","status":"publish","type":"wcb_session","link":"https:\/\/atlanta.wordcamp.org\/2015\/session\/your-web-form-stinks\/","title":{"rendered":"Your Web Form Stinks"},"content":{"rendered":"<p>We have forms on our sites because we want people to interact with us. Whether it\u2019s signing up for your newsletter, submitting a project request, filling out a support request, checking out at your online store, or just reaching out through a basic contact form, getting people to click the submit button is the final step they many never get to. Unless you make some changes.<\/p>\n<p>The tool you use to create forms isn&#8217;t as important as how you use it. There is a science behind form conversions, and with a little tweaking, you can increase your own form conversions exponentially. Having been immersed in the web form world for over 3 years and supporting and evaluating tens of thousands of web forms, I&#8217;ve learned a lot of techniques to ensure that your forms are optimized for user conversion and not avoidance.<\/p>\n<p>This presentation will cover both industry standards and my own professional experience to help you create a web form that does exactly what you want\u2026 get people to click submit.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We have forms on our sites because we want people to interact with us. Whether it\u2019s signing up for your newsletter, submitting a project request, filling out a support request, checking out at your online store, or just reaching out through a basic contact form, getting people to click the submit button is the final [&hellip;]<\/p>\n","protected":false},"author":5841357,"featured_media":0,"template":"","meta":{"_crdt_document":"","jetpack_post_was_ever_published":false,"_wcpt_session_time":1427554800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[720],"footnotes":""},"session_track":[13742],"session_category":[],"class_list":["post-950","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-designers"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p5qmLu-fk","session_date_time":{"date":"March 28, 2015","time":"11:00 am"},"session_speakers":[{"id":"720","slug":"james-laws","name":"James Laws","link":"https:\/\/atlanta.wordcamp.org\/2015\/speaker\/james-laws\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/atlanta.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlanta.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/atlanta.wordcamp.org\/2015\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":2,"href":"https:\/\/atlanta.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/950\/revisions"}],"predecessor-version":[{"id":1283,"href":"https:\/\/atlanta.wordcamp.org\/2015\/wp-json\/wp\/v2\/sessions\/950\/revisions\/1283"}],"speakers":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2015\/wp-json\/wp\/v2\/speakers\/720"}],"author":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2015\/wp-json\/wporg\/v1\/users\/jameslaws"}],"wp:attachment":[{"href":"https:\/\/atlanta.wordcamp.org\/2015\/wp-json\/wp\/v2\/media?parent=950"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_track?post=950"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2015\/wp-json\/wp\/v2\/session_category?post=950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}