We have forms on our sites because we want people to interact with us. Whether it’s signing up for your newsletter, submitting a project request, filling out a support request, checking out at your online store, or just reaching out through a basic contact form, getting people to click the submit button is the final step they many never get to. Unless you make some changes.
The tool you use to create forms isn’t as important as how you use it. There is a science behind form conversions, and with a little tweaking, you can increase your own form conversions exponentially. Having been immersed in the web form world for over 3 years and supporting and evaluating tens of thousands of web forms, I’ve learned a lot of techniques to ensure that your forms are optimized for user conversion and not avoidance.
This presentation will cover both industry standards and my own professional experience to help you create a web form that does exactly what you want… get people to click submit.