Author Archives: Kathy Drewien

About Kathy Drewien

speaker | trainer | cheeseslave| patient non-geeky teacher | WordPress fanatic | sweet tea lover | believes success is teamwork | loves to laugh | enjoys eating

Getting to Know Aaron Campbell

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I have more than fourteen years of web development experience, have been a regular contributor to WordPress for the last seven years, and even co-lead the WordPress 3.6 release. I have experience writing quality code that is both fast and scalable, and have a knack for translating ideas and goals into functional sites. I’ve worked with clients ranging from small local businesses to Google, Yahoo, Disney, and Harvard. I’ve been called both a coffee snob and a beer snob, but I consider both to be strong complements. When not buried in code, I enjoy spending time with my wife and son, attending or hosting beer tastings, and reading sci-fi/fantasy books.

WCATL 2015 Session – Community: Getting Involved

You love WordPress?  Want to pitch in and help out?  Not sure how?  It doesn’t matter if you’re a designer, a developer, a translator, or just someone that uses WordPress on your own site, you can help make WordPress better and I’ll show you how.  From helping answer people’s simple questions to landing your first patch in core (c’mon, who doesn’t want that!?!).

Getting to Know Ali Green

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Cobb County native Ali Green began building her career while studying Digital Publishing at SCAD Atlanta and Marketing at Kennesaw State University. She had always aspired to work at a boutique design agency, but it wasn’t until she graduated Magna Cum Laude from KSU that she chased her dream building her own digital media agency. With the bulk of her experience focused in both marketing and design, Ali brings a unique perspective to the GreenMellen team. Her talent for combining creative and strategic thinking allows her to identify and execute unique solutions to meet client objectives. When not sitting behind her Mac, you can find Ali hiking Kennesaw Mountain with her Golden Retriever or enjoying dinner and a good glass of wine on the Marietta Square with her husband.

WCATL 2015 Session – S

 

Getting to Know Scott Fisk

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Scott Fisk is an graphic designer, artist and educator who teaches at Samford University. Scott has lived and worked in the United States and Britain. Scott’s work has received dozens of awards of excellence and has been published internationally.  Scott is an active member of the American Institute of Graphic Arts (AIGA) and serves as a Birmingham AIGA board member. Scott enjoys traveling with his wife, Timarie, who shares his peculiar interest in broadsides, ephemera, and antique printing processes.

WCATL 2015 Session – Power of Design

Learn about how human-centered design can help improve your web designs. Inspiration, brainstorming, color theory, design terminology, typography and web usability will be discussed.

Getting to Know James Laws

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In any business someone needs to steer the ship. As the Co-founder and CEO this is what James does for the WP Ninjas with great joy. Having co-created the increasingly popular Ninja Forms and the first of it’s kind Ninja Demo WordPress plugins, he is always looking for the next innovation or market where the ninjas can have the greatest impact.

With over 14 years of experience in web design and development, internet marketing, business management, and public speaking, James has had his hands in every aspect of running successful and not so successful businesses. He has led everything from churches and charities to coffee shops and Web Development Shops.

WCATL 2015 Session – Your Web Form Stinks, But It Doesn’t Have To: Increasing Conversion by Building Better Forms

We have forms on our sites because we want people to interact with us. Whether it’s signing up for your newsletter, submitting a project request, filling out a support request, checking out at your online store, or just reaching out through a basic contact form, getting people to click the submit button is the final step they many never get to. Unless you make some changes.

The tool you use to create forms isn’t as important as how you use it. There is a science behind form conversions, and with a little tweaking, you can increase your own form conversions exponentially. Having been immersed in the web form world for over 3 years and supporting and evaluating tens of thousands of web forms, I’ve learned a lot of techniques to ensure that your forms are optimized for user conversion and not avoidance.

This presentation will cover both industry standards and my own professional experience to help you create a web form that does exactly what you want… get people to click submit.