{"id":683122,"date":"2014-03-11T14:51:50","date_gmt":"2014-03-11T18:51:50","guid":{"rendered":"https:\/\/2014.atlanta.wordcamp.org\/?post_type=wcb_session&p=683122"},"modified":"2014-03-18T11:16:00","modified_gmt":"2014-03-18T15:16:00","slug":"content-marketing-workshop-how-to-plan-optimize-and-analyze-your-efforts","status":"publish","type":"wcb_session","link":"https:\/\/atlanta.wordcamp.org\/2014\/session\/content-marketing-workshop-how-to-plan-optimize-and-analyze-your-efforts\/","title":{"rendered":"Content Marketing Workshop: How to Plan, Optimize, and Analyze Your Efforts"},"content":{"rendered":"

You may love your blog posts and WordPress website content, but does anyone else? How do you know what\u2019s working and what\u2019s not? If your content marketing plan (or lack thereof) could benefit from a strategy planning overview, then this session will help you understand what kind of content your market is searching for, how to make it findable and how to track what\u2019s working and what\u2019s not.<\/p>\n

View slides from this session:<\/strong>
\nhttp:\/\/www.slideshare.net\/jennymunn\/content-workshop-word-camp-2014<\/a><\/p>\n

Track\u2014Everyone
\nFriday\u20142:00 Subject to change<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

You may love your blog posts and WordPress website content, but does anyone else? How do you know what\u2019s working and what\u2019s not? If your content marketing plan (or lack thereof) could benefit from a strategy planning overview, then this session will help you understand what kind of content your market is searching for, how … Continue reading Content Marketing Workshop: How to Plan, Optimize, and Analyze Your Efforts<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":5056786,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1394820000,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[86],"footnotes":""},"session_track":[161615],"session_category":[],"class_list":["post-683122","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-room-b"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"March 14, 2014","time":"2:00 PM"},"session_speakers":[{"id":"86","slug":"jenny-munn","name":"Jenny Munn","link":"https:\/\/atlanta.wordcamp.org\/2014\/speaker\/jenny-munn\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/683122","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":4,"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/683122\/revisions"}],"predecessor-version":[{"id":720829,"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/683122\/revisions\/720829"}],"speakers":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/86"}],"author":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wporg\/v1\/users\/jmunn"}],"wp:attachment":[{"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=683122"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=683122"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=683122"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}