{"id":493191,"date":"2014-01-19T16:05:03","date_gmt":"2014-01-19T21:05:03","guid":{"rendered":"https:\/\/2014.atlanta.wordcamp.org\/?post_type=wcb_session&p=493191"},"modified":"2014-03-04T16:35:38","modified_gmt":"2014-03-04T21:35:38","slug":"optimized-for-humans-using-your-wordpress-website-to-engage-persuade-sell","status":"publish","type":"wcb_session","link":"https:\/\/atlanta.wordcamp.org\/2014\/session\/optimized-for-humans-using-your-wordpress-website-to-engage-persuade-sell\/","title":{"rendered":"Using Your Website to Engage, Persuade & Sell"},"content":{"rendered":"

SEO helps your WordPress website get noticed, but search engines don\u2019t make purchase decisions; humans do. By understanding how to appeal to the eye, the mind and the heart, we can use what we know about our audience to draw them in, make a solid connection, and overcome resistance. And with plenty of website-makeover examples, we\u2019ll learn how to tap into both the logical and emotional aspects of purchase behavior. By taking off our \u201cseller\u2019s hat\u201d and putting on our \u201cbuyer\u2019s hat,\u201d anyone involved with creating websites will discover what really works for online visitors. You\u2019ll walk out with smart marketing and website ideas that you can put to work right away.<\/p>\n

Track\u2014Everyone
\nFriday\u201410:00 Subject to change<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

SEO helps your WordPress website get noticed, but search engines don\u2019t make purchase decisions; humans do. By understanding how to appeal to the eye, the mind and the heart, we can use what we know about our audience to draw them in, make a solid connection, and overcome resistance. And with plenty of website-makeover examples, … Continue reading Using Your Website to Engage, Persuade & Sell<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":3004019,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1394805600,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[58],"footnotes":""},"session_track":[161616],"session_category":[],"class_list":["post-493191","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-ballroom"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"March 14, 2014","time":"10:00 AM"},"session_speakers":[{"id":"58","slug":"tom-tortorici","name":"Tom Tortorici","link":"https:\/\/atlanta.wordcamp.org\/2014\/speaker\/tom-tortorici\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/493191","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/users\/3004019"}],"version-history":[{"count":6,"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/493191\/revisions"}],"predecessor-version":[{"id":645181,"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/sessions\/493191\/revisions\/645181"}],"speakers":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/speakers\/58"}],"wp:attachment":[{"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/media?parent=493191"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_track?post=493191"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2014\/wp-json\/wp\/v2\/session_category?post=493191"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}