Speaker: Brian Krogsgard
Twitter: @Krogsgard

In a very packed room, Brian Krogsgard opens the Developer Track with a lightweight yet powerful introduction to the fundamentals of being a WordPress Developer. He paints a clear, concise picture of what it takes to become a respected WordPress developer in the community at-large. He highlights that every developer should:

• Define their skills
• Dominate the fundamentals
• Be part of the larger WordPress Community
• Wear the client’s shoes
• Exceed Expectations
• Stay Hungry!
• Freebies!

Krogsgard gives one of the best quotes I’ve heard around this topic.

…as we know, there are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we know there are some things we do not know. But there are also unknown unknowns — the ones we don’t know we don’t know.

Our clients known knowns. We, as developers, know what they know. We also known what they do not know, but the client doesn’t known what they don’t know until someone else who knows informs them.