{"id":1968,"date":"2012-01-02T20:29:53","date_gmt":"2012-01-02T20:29:53","guid":{"rendered":"https:\/\/2012.atlanta.wordcamp.org\/?post_type=wcb_session&p=1968"},"modified":"2012-11-21T10:25:54","modified_gmt":"2012-11-21T10:25:54","slug":"an-online-marketing-approach-that-revolves-around-wordpress","status":"publish","type":"wcb_session","link":"https:\/\/atlanta.wordcamp.org\/2012\/session\/an-online-marketing-approach-that-revolves-around-wordpress\/","title":{"rendered":"An Online Marketing Approach that Revolves Around WordPress"},"content":{"rendered":"

WordPress is more than a tool for building and managing a website — it’s a tool that you can build a sustainable online marketing strategy around. Some simple strategies based in content development and blogging combined with some simple WordPress-based tools, trick and hacks can create the basis for ongoing marketing activities including blogging, social media, landing pages, Search Engine Optimization, email marketing and more.<\/p>\n

Attendees will learn:<\/p>\n

– Why content is King
\n– How blogging can drive all your entire online marketing
\n– How to REALLY succeed on the search engines
\n– Which WordPress tools and plugins are especially helpful in facilitating online marketing efforts
\n– How your WordPress theme can be designed to help automate things<\/p>\n

Presentation Slides<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

WordPress is more than a tool for building and managing a website — it’s a tool that you can build a sustainable online marketing strategy around. Some simple strategies based in content development and blogging combined with some simple WordPress-based … Continue reading An Online Marketing Approach that Revolves Around WordPress<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":8115226,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":0,"_wcpt_session_duration":3000,"_wcpt_session_type":"","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2162],"footnotes":""},"session_track":[20995,20993,7016],"session_category":[],"class_list":["post-1968","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-basic-wordpress","wcb_track-design-for-wordpress","wcb_track-wordpress-users"],"jetpack_shortlink":"https:\/\/wp.me\/p1vcuR-vK","jetpack_sharing_enabled":true,"session_date_time":{"date":"","time":""},"session_speakers":[{"id":"2162","slug":"erik-wolf","name":"Erik Wolf","link":"https:\/\/atlanta.wordcamp.org\/2012\/speaker\/erik-wolf\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/atlanta.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/atlanta.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/atlanta.wordcamp.org\/2012\/wp-json\/wp\/v2\/types\/wcb_session"}],"author":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2012\/wp-json\/wp\/v2\/users\/8115226"}],"version-history":[{"count":5,"href":"https:\/\/atlanta.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1968\/revisions"}],"predecessor-version":[{"id":3365,"href":"https:\/\/atlanta.wordcamp.org\/2012\/wp-json\/wp\/v2\/sessions\/1968\/revisions\/3365"}],"speakers":[{"embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2012\/wp-json\/wp\/v2\/speakers\/2162"}],"wp:attachment":[{"href":"https:\/\/atlanta.wordcamp.org\/2012\/wp-json\/wp\/v2\/media?parent=1968"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_track?post=1968"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/atlanta.wordcamp.org\/2012\/wp-json\/wp\/v2\/session_category?post=1968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}