Companies with existing services are attracted to the WordPress plugin repository because of the exposure it offers to new eyes. In return, these companies build — on their dime — some really nifty plugins that integrate their API’s into the WordPress ecosystem.
In this presentation will will example three case studies plugins currently in the the WordPress repository. We’ll look at their registration process and how the plugins integrate with the sponsoring company’s API. Analyzing their signup and integration process can we help these plugins improve the user experience?